Monika Purov
Product Manager @LifeLabs Medical Laboratory Services
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WORK HISTORY
Product Manager @LifeLabs Medical Laboratory Services
Toronto, ON, CA
Responsibilities:Accountable for the development and execution of strategic marketing plans for the Fertility and Sexual Health product portfolio. Responsible for driving product growth by identifying market needs and delivering resonant messaging to key stakeholders within the women\'s health space.Achievements:• Led the transformation of the product marketing strategy for Panorama Non-Invasive Prenatal Testing (NIPT), resulting in a remarkable 23% year-to-date growth and more patients compared to 2022.• Supported execution of influencer marketing campaigns to educate patients, achieving a significant reach of over accounts per campaign and 250+ saves.• Developed and implemented a successful webinar series aimed at educating healthcare practitioners, with an impressive average attendance of 100 practitioners per session and a 19% repeat attendance rate.• Crafted a comprehensive product roadmap by identifying strategic gaps and opportunities to drive portfolio growth.• Played a pivotal role in supporting the development of portfolio P&L, providing valuable insights and recommendations to enhance margins and profitability.
EDUCATION
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Master of Business Administration - MBA, Marketing
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Bachelor of Pharmacy - BPharm, Pharmaceutical Sciences
ABOUT MONIKA PUROV
Dynamic and results-driven marketing professional with a proven track record of achievements in the Canadian healthcare industry. Recognized for strong relationship building skills and the ability to drive strategic initiatives within cross-functional teams. Key strengths include creativity, strategic decision-making, and fostering cross-functional collaboration in rapidly changing environments with a customer and patient-centric focus.Extensive experience in product management spanning pharmaceutical brands and diagnostics tests and services. Demonstrated success in launching new products in both international and Canadian markets.Expertise includes:Product managementNew product launchMarket analysisMarketing strategyRFP submissionsDeveloping promotional toolsContent developmentTraining sales teamsI am passionate about leveraging my skills and experience to drive innovation and make a positive impact in the healthcare industry. Connect with me to explore potential collaborations and opportunities for growth.
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