Monika Vinall
Technology Marketing Manager @Travers Smith
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WORK HISTORY
Technology Marketing Manager @Travers Smith
London, GB
Playing a key role in the development, execution, analysis and reporting across all of our marketing technology and Marketing, events & BD activity.• Leadership in strategic management & development of the firm’s CRM MarTech, leading to creation of value for the company as well as improved Client experience.• Creation & delivery of multi-channel Contact Plan framework, including Client Lifecycle • Reporting framework and delivery including operational and value delivery• Data management, introduction of training support and processes efficiencies across • Management responsibilities
EDUCATION
University of West London
BA Hons (1st Class), Tourism and Marketing
CIM Diploma
B Grade Final
SKILLS
ABOUT MONIKA VINALL
Experienced CRM & Digital Professional with over 10 years Marketing CRM experience gained within the Professional Legal Services, FinTech & Retail sectors including Clyde & Co, Pepper Money, BP, Homebase, Staples and agency-side. Multiple times UK CRM awards’ winner for DMAs and Database Marketing.• Strategic & hands-on experience in leadership of Technology Transformation programmes, including new CRM Fintech function or new loyalty programme launch for BP -\'bpme Rewards\'. Included on-boarding key platforms such as Adobe, Salesforce and an App. Strategic leadership in rolling out bespoke CRM designs, platforms and programme designs.• CRM expert in setting up and running new segmentation, personalisation and omni/multi-channel customer journeys delivering value to customers and companies. • Effective, personable & agile global team leader excelling in multi-national matrix organisations able to present to senior stakeholders. Commercially astute and confident leading complex IT and data projects inc. GDPR.Fluent in Polish, conversational command of Russian and French languages.Specialties: Legal, Fintech, Technology Transformation, Loyalty Marketing, CRM, Email Marketing, Mobile Marketing, Multi-Channel Marketing, Database Marketing, Single Customer View, Data, Digital, Campaign Management, Marketing Technology.
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