Monika Verma
Digital Marketing Manager @AutoScout24
Signup · Get unlimited contacts
WORK HISTORY
Digital Marketing Manager @AutoScout24
Munich, DE
Lead strategic marketing measurement initiatives with C-level stakeholders to assess and optimize brand and performance marketing impact-Deliver actionable insights to performance marketing teams, improving campaign ROI and driving smarter budget allocation-Build and automate SQL-based dashboards and KPI frameworks to track campaign performance, audience trends, and conversion outcomes-Partner with data engineers to design scalable data architecture and marketing automation pipelines for efficient data flow and reporting-Analyze internal demand data and market trends to inform marketing and product strategy decisions-Create clear, visual analytics reports that translate complex data into insights for cross-functional teams-Spearhead analytics integration for the AutoTrader-AS24 migration, aligning data systems and ensuring seamless marketing performance tracking-Identify new data opportunities from evolving features and business processes to support continuous marketing innovation-Contribute to marketing automation initiatives that enhance campaign tracking, efficiency, and reporting accuracy.
EDUCATION
Lingaya's Institute of Mgt. & Technology
Bachelor of Technology - BTech
SKILLS
ABOUT MONIKA VERMA
As a Marketing Data Analyst with 8+ years of international experience, I specialise in…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.