Monika Sikka

About Monika Sikka

Entering the UAE & Saudi is easy.Winning there requires the right GTM architecture.I work with SaaS and technology companies to design and enable structured Go-To-Market systems for the GCC — aligning positioning, sales motion, partnerships, and customer experience into one scalable revenue engine.As a GCC Market Entry & Revenue Architect, my focus is not just strategy decks — it’s GTM enablement:• Market Localization & ICP Definition• Value Proposition Refinement for GCC Buyers• Sales Playbooks & Enterprise Motion Design• CX-Led Revenue Lifecycle Frameworks• Partner & Ecosystem Activation• Customer Expansion & Retention StrategyWith 20+ years of experience across enterprise environments (including IBM), business leadership, and now heading Customer Success at Zoftware, I bring execution intelligence into GTM strategy — bridging leadership vision with on-ground market realities.The GCC is trust-led, relationship-driven, and ecosystem-powered.Your GTM must reflect that.I help leadership teams move from “market entry intent” to operational GTM readiness — so sales teams don’t just enter the market, they close and expand within it.If you\'re planning serious expansion into UAE or KSA, let’s enable your GTM before you deploy capital.

Experience

1. Chief Customer Experience Officer

   Zoftware

   Nov 2024 — Present · AE

Education

• MITSDE

  PGDBA, Project Management

• Delhi University

  Bachelor of Arts - BA

  2003 — 2006