Monika Rajput

About Monika Rajput

I have 7+ years of experience, working in Financial industry, Real estate, and IT and consulting services, with brands like CloudMoyo, Bajaj Finance Ltd, OYO, HDFC Bank, ICICI Securities. Currently, I am working as a Lead Digital Marketing, and driving revenue through multiple digital channels for B2B services and solutions for CloudMoyo.With multiple experiences in Performance Marketing, Category management, Supply Chain Management, Risk analytics, Marketing Strategy and Business Operations, I can provide a wide range of outlooks to scale the business. I have worked in both B2B, and B2C businesses. I have handled, and leaded marketing campaigns for APAC, US, and EMEA.Competencies: Search Engine Marketing, Google Ads, Facebook ads, P&L, Category Management, Launch & Business Strategy, Competitive analysis, Financial modelling, SQL, Promotions, Merchandising, Content management, Campaign structuring and re-structuring, Domain migration, Social Media Marketing, Remarketing channels (Email, WhatsApp, SMS, Notifications), Data analytics, New channel acquisition, Media Planning, Marketing Budget, CRM tools, Website analytics.When I am not at work, you can find me traveling, trekking, hiking, and camping at different places of Maharashtra and PAN India. I love adventure and exploring nature. I am an animal lover. I love to travel and explore new restaurants and cuisines. I enjoy off roading and spending time with nature.

Experience

1. Lead Digital Marketing

   CloudMoyo

   Jan 2024 — Present · Pune, IN

   Leading digital marketing channels for B2B services, and solutions at CloudMoyo.com, Rail.cloudmoyo.com, and Microsoft Appsource.• Strategizing marketing campaigns with Social media marketing, Search engine marketing, Search engine optimization, Content marketing, and Email marketing.• Optimizing performance marketing, paid media, account based marketing, prospect campaigns, nurturing campaigns, and new acquisitions.• Enhancing reporting and tracking for weekly, and monthly performance, trend data, key insights, and new initiatives.• Collaborating with subject matter experts, and cross functional team to close deals for sales qualified leads with personalized communication, campaigns, landing pages, and offerings.• Providing meaning insights, and next steps, to sales team, and senior management on users behavior, online journey, requirements, and targeting marketing channels.• Negotiating marketing budget, agency engagements, and vendor management with internal, and external stakeholders.• Elevating email marketing by working together with agency, and utilizing tools like ZoomInfo, Engage, and Hubspot.• Planning and Implementing digital strategy for Partner marketing with Microsoft, Snowflake, and Icertis.• Developing digital campaigns for AI specific offerings by CloudMoyo, through Social media, Google, and LinkedIn ads, and email marketing.• Auditing and Reviewing website, marketing platforms, CRM, anlaytics tools, and social media handles.Projects • Social Media Marketing Optimization• Website Optimization• Search Engine Optimization • Content Marketing Optimization • Email Marketing Optimization• Overall Reporting and Data Analysis • Partner Marketing • Competitors Analysis• New Business Expansion APAC GTM Strategy• Lead Generation Channels• Industry Verticals Campaign Strategy•Marketing Automation and CRM

Education

• Rose Mary Higher Secondary School

  HSC, GENERAL

  2010 — 2011

• Institute for Excellence in Higher Education(IEHE),Bhopal(Autonomous)

  Bachelor of Science - BS , Computer Science

  2013 — 2016

• Rose Mary higher secondary School

  SSC, Mathematics

  2012 — 2013

• Indira School of Business Studies PGDM

  Post graduate diploma in management 80.82%, Marketing and management

  2016 — 2018