Monika Jha
Senior Manager - Performance Marketing | VIT Alumna
- Role
- Senior Manager - Performance Marketing at PW (PhysicsWallah)
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Monika Jha
Passionate Performance Marketing Manager with a proven track record in driving digital success.Currently, I serve as the Manager of Performance Marketing at Emeritus, where I specialize in optimizing both paid and organic channels to increase website traffic, acquire leads, and drive conversions. My responsibilities encompass end-to-end campaign management, data-driven analytics, social media strategy, and enhancing brand awareness through multi-channel efforts.With a B.Tech degree from VIT, Vellore, I bring a strong technical foundation, paired with a deep understanding of consumer behavior and marketing psychology. I am highly motivated, detail-oriented, and consistently strive to deliver results that contribute to both business growth and personal development.In my free time, I enjoy traveling, dancing, and reading, which fuel my creativity and keep me inspired. Always eager to embrace new learning opportunities, I am actively seeking roles that challenge me to drive impact and innovation.You can reach me at: m••••••••@gmail.com
Experience
Senior Manager - Performance Marketing
Oct 2024 — Present
Leading the launch and scale-up of a new higher education business vertical through end-to-end performance marketing- Managing 15+ programs (AIML, Analytics, Strategy, Law, Digital Marketing, etc.) across 20+ partner universities and colleges- Designed and executed full-funnel GTM strategy—from course selection and persona mapping to creative experimentation and audiencetargeting- Achieved 80% reduction in CPL and 75% drop in CAC through advanced funnel optimization, retargeting, and cross-platform creative testing.
Education
Narayana Vidyalayam, Nagpur
10th Grade (CBSE )
2005 — 2010
Narayana Vidyalayam
12th Grade
2010 — 2012
Vellore Institute of Technology
Bachelor of Technology (BTech), Bioinformatics
2012 — 2016
Skills
- Research
- Microsoft Excel
- Powerpoint
- Management
- Microsoft Word
- Microsoft Office
- Public Speaking
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