Monika Diaz

About Monika Diaz

I\'m a builder—of teams, of systems, and of marketing strategies that actually connect with people.Over the past 15+ years, I’ve grown from guiding students through campus tours at CSU-Pueblo to leading full-funnel, data-driven campaigns across email, direct mail, SMS, and more for national brands. Whether it’s helping a customer find the perfect engagement ring, onboarding a GED student, or launching a personalized retention campaign—my focus has always been the same: deliver with care, clarity, and intention.I specialize in lifecycle automation, campaign strategy, and performance reporting. I love diving into the data to uncover what’s working, what’s not, and where the insights live. From HubSpot and Salesforce to Iterable, Zapier, and custom SQL dashboards—I use CRM platforms and integrations to power smarter journeys and seamless marketing-to-sales handoffs.But what really sets me apart is how I lead. I build dynamic, people-first teams that are empowered to test, iterate, and grow. I translate complexity into clarity and bring positive energy into every room, meeting, and inbox.If you’re looking for someone who can optimize your funnel, energize your team, and make your data work smarter—not harder—I’d love to connect.

Experience

1. Marketing Operations Manager

   Ned's Home

   Oct 2023 — Present · Calhoun, GA, US

   Lead CRM-driven campaigns across direct mail, email, SMS, and voicemail to improve customer retention and drive upsell across multiple service categories.Manage a $9M annual budget and lead a high-performing marketing team of four, focused on data-backed performance and customer journey optimization.Design and maintain dashboards that provide visibility into campaign impact, engagement patterns, and sales alignment.Oversee audience segmentation, cross-functional coordination, and vendor collaboration to ensure smooth campaign execution and compliance.Continuously refine lifecycle automations and internal processes to improve ROI and support business growth.

Education

• Colorado State University Pueblo

  BA, English, Psychology

  2004 — 2008

Skills

• Data Entry
• Event Planning
• Microsoft Excel
• Campus
• Databases
• Facebook
• Student Services
• Outlook
• Microsoft Office
• Administrative Duties
• Phone Skills
• Microsoft Outlook
• Research
• Social Media