Monica Haley
Creative Director | Solutions Expert | Instructional Design Leader
- Role
- Creative Execution Lead at TruStage
- Location
- Saratoga Springs, NY, US
- LinkedIn followers
- 500 followers
About Monica Haley
As an innovative and results-driven Creative Director, I bring a wealth of experience in…
Experience
Creative Execution Lead
May 2021 — Present
Creative direction- Planning and execution of creative assets for omni-channel D2C and B2B marketing and communications- Produced brand transformation materials for internal and external audiences- Lead email design updates in acquisition stream, resulting in audience engagement increase by 92%- 300%Team and project management- Developed a team of marketing and creative professionals to ensure successful project execution for end-to-end omnichannel marketing- Directed all creative resources for mass market programs in a test and learn environment - Facilitated creative and content program budgets and project resources according to plan- Tested and implemented process improvements for decision-making speed challenges and lessons-learned environmentStorytelling and content development- Lead creative for consumer-facing educational videos - Create interactive educational modules for internal training and onboardingCollaboration and partnerships- Deployed an entirely new brand, company-wide; continuously provide governance support for all divisions- Participate in customer and competitive research with internal partners including UX, Product Development & Execution, Data Management- Analyze research findings and apply insights to creative strategy to align with organizational goals
Education
Rochester Institute of Technology
BS
1999 — 2003
Post University
Graduate Certificate
2013 — 2014
University of Rhode Island
Masters
2003 — 2004
Leadership Saratoga
Certificate
2019 — 2020
Skills
- Trade Shows
- Non-Profits
- Microsoft Office
- Project Planning
- Social Networking
- Social Media Marketing
- Budgets
- Fundraising
- Marketing Strategy
- Public Speaking
- Html
- Adobe Creative Suite
- Marketing Communications
- Nonprofits
- Email Marketing
- Management
- Event Management
- Project Management
- Strategic Planning
- Public Relations
- Market Research
- Social Media
- Marketing
- Editing
- Microsoft Excel
- Powerpoint
- Product Development
- Blogging
- Research
- Publishing
- Event Planning
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