Monica Diaz
Hospitality Marketing Leader | $100M+ Portfolio | Revenue Growth, Distribution Strategy & Ownership Advisory
- Role
- Senior Marketing Manager East Region at Marriott International
- Location
- Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
About Monica Diaz
Marketing doesn’t matter if it doesn’t drive revenue.I lead strategy across a $100M+ hospitality portfolio, partnering with ownership and revenue teams to optimize demand, channel mix, and performance.
Experience
Senior Marketing Manager East Region
Jul 2021 — Present · Miami-Fort Lauderdale, FL, US
Lead marketing strategy and revenue performance for a nine-hotel portfolio generating $100M+ annually, partnering directly with ownership, revenue leadership, and GMs to guide demand strategy, channel investment, and market positioning- Drive portfolio-wide revenue strategy across direct and OTA channels, balancing ADR, occupancy, and channel mix to optimize profitability- Advise ownership and executive stakeholders on performance trends, investment decisions, and demand opportunities- Lead paid media, OTA strategy, and digital optimization, including Expedia Accelerator, TravelAds, and direct channel growth initiatives- Partner cross-functionally with revenue management and sales to align pricing, promotions, and demand generation strategies
Education
Florida International University
Marketing
Skills
- Online Marketing
- Strategic Planning
- Direct Marketing
- Social Media Marketing
- Trade Shows
- Brand Management
- Marketing Strategy
- Advertising
- New Business Development
- Business Development
- Digital Marketing
- Budgets
- Account Management
- Internal Communications
- Strategy
- Workflow Software
- Microsoft Project
- Social Media
- Multicultural Marketing
- Content Marketing
- Project Management
- Marketing Communications
- Event Planning
- Management
- Leadership
- Marketing
- Contract Negotiation
- Integrated Marketing
- Marketing Management
- Email Marketing
- Pharmaceutical Industry
- Business Process Improvement
- Health Insurance
- Project Planning
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