Monica T.
Director, Digital Activation at OMD USA
- Role
- Director, Digital Activation at OMD
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Monica T.
Diligent and enthusiastic; creative person with 12+ years of experience in digital marketing and advertising. Demonstrated history of leading digital media and creative strategy. Faces challenges with imagination, persistence and refusal to accept mediocrity. Currently Director at OMD USA; managing digital activation, creative content and innovation aimed at driving growth and revenue.
Experience
Director, Digital Activation
Mar 2023 — Present · New York, NY, US
Oversee digital investment strategy for INFINITI, leading programmatic, paid social, search, video, and CTV to drive brand awareness, consideration, and sales growth across key markets-Advise senior client stakeholders, translating business objectives into data-driven media strategies that leverage AI-powered optimization, first-party data, and advanced audience modeling to improve efficiency and ROI-Optimize multi-million dollar budgets, ensuring strategic investment allocation, cost efficiency, and measurable business impact in alignment with INFINITI’s sales and brand performance goals-Lead Joint Business Plans (JBPs) with key media partners, securing exclusive partnerships, first-to-market opportunities, and customized media solutions with Google, Meta, Amazon, and The Trade Desk to enhance INFINITI’s competitive edge.
Education
Bentley University
Bachelor's Degree, Business Marketing & Economics // Health & Industry Liberal Studies
2009 — 2013
Copenhagen Business School
Business Marketing/Economics
2010 — 2010
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