Monica Rettschlag

About Monica Rettschlag

Dynamic and results-driven marketing professional with 15+ years of experience…

Experience

1. Portfolio Marketing Manager

   Accuray

   Jul 2023 — Present

   Own the regional marketing strategy for CyberKnife®, Radixact®, and Accuray\'s Service & Solutions portfolio across the Americas region.Develop differentiated value propositions, product positioning, and segment-specific messaging to drive growth and market share.Lead the creation and execution of integrated campaigns across digital, print, social, and event platforms to support demand generation and pipeline acceleration.Collaborate cross-functionally with Sales, Product Management, Marketing Operations, and MarCom to ensure alignment and execution excellence.Localize and adapt global content for regional relevance, and manage content calendars to support key initiatives.Drive initiatives focused on customer experience and journey mapping, with clear commercialization and communication plans.Oversee the creation of sales tools, product collateral, and thought leadership content aligned with brand standards.

Education

• University of Wisconsin-Madison

  BS

• Grafton High School

  College/University Preparatory and Advanced High School/Secondary Diploma Program

Skills

• Marketing
• Demand Generation
• Email Strategy
• Leadership
• Proposal Writing
• Training
• Marketing Communications
• Medical Devices
• Facilitations
• Problem Solving
• Analysis
• Strategy
• Healthcare Marketing
• Sales
• Editing
• Product Marketing
• Management
• Cap
• Collaboration
• Brand Management
• Cross-Functional Team Leadership
• Content Strategy
• Lead Generation
• Content Marketing
• Project Management
• Strategic Communications
• Digital Marketing
• Product Launch
• Sales Operations
• Creativity
• Writing
• Organization