Monica Sanchez

About Monica Sanchez

Monica Sanchez is a forward-thinking Chief Marketing Officer with over 15 years of experience driving brand visibility, analyst relations, and multi-channel campaigns across global markets. She has generated over $1 million in revenue directly from analyst referrals, launched a DEI initiative that grew to over 1,300 members in 18 months, and reduced global GTM costs by more than 50% through strategic brand unification.Monica is known for turning data into decisions and storytelling into strategy, boosting engagement, exceeding KPIs by 20%, and earning 100+ media pickups. Whether scaling SaaS marketing, building analyst programs, or leading crisis communications, she brings unmatched clarity, creativity, and commercial focus to B2B and B2B2C efforts.A trusted advisor to executive leaders and cross-functional teams alike, she delivers high-impact content and campaigns that drive market movement. Fluent in Spanish and driven by insight, Monica blends global perspective with tactical excellence to lead brands from now to next.SIGNATURE STRENGTHS:Brand Positioning Industry Analyst Relations Multi-channel Campaign Management Public & Media Relations Content Development Event Planning / Management Budget Management Client Engagement StrategyChange Management CommunicationsMedia MonitoringEmail Marketing CampaignsInternational Marketing CommunicationsKPI Analysis & ReportingPublic RelationsMulti-Channel Marketing CampaignsStakeholder Engagement

Experience

1. Chief Marketing Officer

   Templum

   Jul 2025 — Present · New York, NY, US

   Drove marketing and branding strategy, resetting department’s foundations for a Series B startup, resulting in securing new investor and a major banking partner for GTM. Worked with partners and stakeholders to implement programs and manage engagements. Prepared reports to assess industry data and trends. Created and executed go-to-market and branding plans. Presented to board.Department Foundations- Established department-critical systems contracts and implemented best practices in CRM and other marketing tools (Cision, PRNewswire, Webflow, HubSpot, LI, SEMrush, design firms, agencies, etc.)- Created an annual marketing strategy to support brand, ABM, and product campaigns- Delineated persona maps with keywords for SEO/AEO/GEO- Forged relationships with industry analysts and influencers to help influence analyst evaluation research cyclesSPVs for Private Companies- Launched SPV fundraises, driving the company to its first-ever profitability- Matched ad buys to target audiences, increasing investor baseBrand Relaunch- Conducted messaging map resulting in new logo, color palette, taglines, and copy for brand and solutions- Developed website navigation architecture and strategy with a phased improvement plan- Conducted content audit to solidify all positioning and links across digital assets and platformsProduct and Solution Marketing- Reworked product offering from an ad hoc offering to a cohesive suite with end-to-end investment lifecycle components- Created GTM and ABM campaign structure, complete with media buys to support product launch by target audience

Education

• Cleveland State University

  Bachelor of Arts (BA), Fine/Studio Arts, English

• Northwestern University

  Master's degree, Integrated Marketing Communications (Specialization Marketing, Advertising, Creative Strategy)

• Northwestern University

  Master of Science - MS, Integrated Marketing Communications

Skills

• Employee Health
• Fitness
• Diabetes Care
• Employee Wellness Programs
• Microsoft Publisher
• Microsoft Office
• Nutrition
• Powerpoint
• Microsoft Excel
• Microsoft Word
• Wellness