Monica Mora

About Monica Mora

I\'m on a mission to help companies build go-to-market strategies and propose solutions to fix root causes to maximize profits. I do this by bringing forth my decade of expertise in creating product awareness, market research, localization, and optimization via A/B testing, along with my inquisitive nature in diving profoundly into learning what makes ignites customers\' decisions.My life motto is \"You never fail until you stop trying,\" as I truly believe every time you fail, you learn, and you are one step closer. I also apply the philosophy in my work with evolving companies where optimization is the key.Areas of expertise- Marketing Strategy - I have helped companies launch new products, features, and services globally and successfully - balanced the organization\'s goals with the needs of their customers in mind- Research & Analysis - A problem solver. I am good at observing and translating data into actionable business plans such as new market opportunities- Optimization - I am a tireless A/B tester. I believe when a product/service is in the market, optimization is vital. My mantra is Create-Build-Test-Learn-Repeat. Highlights- Led the pricing strategy on a 12 months project to develop a new tool and set product prices based on location, currency, and time amplifying revenue by 12%- Accelerated revenue for the International department by 17% by go-to-market strategy and introducing a new market successfully- Improved Google Meet adoption by 30% via co-hosting biweekly online webinars & demos with clients and Google resellers and identifying the proper KPI- Ran 50+ AB and multivariate experiments to validate new hypotheses for desktop and mobile web user experience with a 40.7$ win rate and a 7% win lift- Founder @Paella4friends, an in-person event business. I had the opportunity to work with Iberia Airlines, the flag carrier airline of Spain, as mentioned in the press: https://bit.ly/2tjqiVI Skills:Marketing Strategy | Acquisition | Sales | Customer Voice | Competitive Analysis | Advertising |Digital Marketing | Market Research | Leadership | A/B Testing | Social Media Marketing

Experience

1. Senior Product Marketing Manager

   Amazon

   Aug 2022 — Present · Seattle, WA, US

Education

• University of Granada

  B.A., Political Science and Sociology

• Stanford University

  Leadership Skills for Women in the Workplace

• Universitat Autònoma de Barcelona

  M.A., Marketing and Communication in Political Science

Skills

• Online Advertising
• Social Media Marketing
• Powerpoint
• Google Analytics
• Direct Marketing
• Google Adwords
• Facebook
• Marketing
• Outlook
• Customer Service
• Account Management
• Digital Marketing
• Microsoft Applications
• Ppc
• Social Media
• Email Marketing
• Community Management
• Management
• Creative Direction
• Web Analytics
• Microsoft Word
• Spanish