Monica Mirai Matsuda

About Monica Mirai Matsuda

Providing solutions with a focus on empathy. Creative strategist - Brief development and creative lead for various projects for digital/ social media first campaigns. Creator economy consultant - Generate online presence and manage evergreen & campaign/brand socials with tactical optimizations leveraging creators. Social expert - Conduct target audience deep dives, with primary & secondary research in pursuit of brand implications and opportunities. With a Master\'s degree in Applied Psychology, I bring a scientific-based approach to my creative ideas and understand how to tap into consumer behavior and decision-making. Cultivating mindfulness, I am passionate about bridging the gap between creativity and psychology for impactful and more inclusive campaigns.

Experience

1. Senior Creative Strategist

   Laundry Service

   Apr 2022 — Present

   Strategist, Creator Partnerships lead at LS - created first-ever Creator Partnerships discipline in Strategy Department leading all creator marketing efforts. Creative lead at Cycle - Dynamic leader with a strong track record of developing and executing successful influencer and branded content campaigns, directing and managing all phases of creative team. Spearheaded RFP response, strategic insight translation, campaign ideation, deck design, and skillful presentation to sell concepts internally and externally effectively. Skilled in staying up to date on industry trends, project management, and leading cross-functional teams. Clients: TikTok, Google, Android, AT & T, Progressive, Wells Fargo, Volcan, Vans, American Eagle, Aerie/OFFLINE, Mariott

Education

• UCLA

  Sociology and Cognitive Science

• Pepperdine University

  Master's degree, Psychology