Monica McDermott
Marketing Executive
- Role
- Head of Marketing at WireMock
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Monica McDermott
Results-oriented technology marketing executive with over 15 years of experience. Extensive background in managing global cross-functional teams to reach a common goal - higher revenue. Specialize in growth marketing and analysis, content strategies, and brand differentiation and awareness.Specialties-Brand and Design: Brand recognition from product through marketing design-Funnel Marketing: Lead Nurturing and Lead Life Cycle Management Automation-Technology: SalesForce, Marketo, Hubspot and Pardot experience (to name a few)-ABM: Account Based Marketing and Selling. Content strategies to drive revenue-Measurement: Marketing attribution modeling and analysis with BI tools like GoodData-Methodologies and Frameworks: Sirius Decisions, MEDDIC, Command of the Message and Command of the Sale, and CEB\'s The Challenger Customer and The Challenger Sale.
Experience
Head of Marketing
Nov 2023 — Present · Menlo Park, CA, US
Education
University of Pittsburgh
Bachelor’s Degree, Communications
Skills
- Sem
- Multi-Channel Marketing
- Crm
- Lead Generation
- Sales
- Email Marketing
- Channel Partners
- Business Alliances
- Marketing
- Demand Generation
- Program Management
- Online Marketing
- Analyst Relations
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Product Marketing
- Hubspot
- Go-to-Market Strategy
- Saas
- Management
- B2b
- Customer Relationship Management (Crm)
- Analytics
- Public Relations
- Viral Marketing
- Strategy
- Messaging
- SEO
- Strategic Financial Planning
- Eloqua
- Thought Leadership
- Leadership
- Strategic Partnerships
- Enterprise Software
- B2b Marketing
- Salesforce.com
- Sales Enablement
- Marketo
- Software as a Service (Saas)
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