Monica Krayer
Regional Director of Sales Southeast Fl Ga Al La @LaserAway
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WORK HISTORY
Regional Director of Sales Southeast Fl Ga Al La @LaserAway
Leading 18 Clinics in the Southeast Region for LaserAway FL|GA|AL|LAAs Regional Director of Sales & Operations, I lead strategy and execution across 18 clinics spanning Florida, Georgia, Alabama and Louisiana. I oversee in-clinic sales teams, driving performance through targeted coaching, KPI alignment, and full P&L accountability. My focus is on operational excellence, enhancing 4-wall profitability, optimizing budget utilization, and elevating patient experience. I work closely with Location Directors to develop tailored growth plans, embedding a culture of accountability and continuous improvement.I have led initiatives that transformed data into action, introducing KPI dashboards to track same-store growth, labor efficiency, and Net Promoter Scores. I collaborated with marketing to realign ad spend for stronger ROI, and implemented CRM-driven retention strategies that boosted recurring revenue and appointment conversions. By strengthening compliance, enhancing service standards, and launching NPS-informed improvements, I have helped elevate our brand reputation and employee engagement across the region.
EDUCATION
Southwest Florida College
Associate of Arts and Sciences - AAS
Charlotte Vocational School
Aesthetics/ FL Licensed
ABOUT MONICA KRAYER
Dynamic and results-driven operations executive with over 15 years of experience leading…
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