Monica Gasparrini

About Monica Gasparrini

I own the system prompt and evaluation infrastructure for Yahoo Scout, Yahoo’s AI-powered…

Experience

1. Manager - Content Analysis & Knowledge Engineering - Ai Llm Integration

   Yahoo

   Dec 2020 — Present · Sunnyvale, CA, US

   Program Manager, Ad Platforms - AI and LLM Integration- Led the integration of Large Language Models (LLMs) into both existing and new projects, scaling processes and transforming operations to leverage AI capabilities for greater efficiency and improved outcomes: optimizing data annotation, labeling, sentiment analysis, and insights generation at scale- Model Scoring: Led efforts to compare the performance of various models, determining the best fit for ad relevance and user engagement metrics- AI-powered Tools Development: Collaborated on the development of the Creative Assistant, an AI-powered Ad Text Analyzer designed to help advertisers create more effective ad copy. Now leveraging LLM techniques to enhance text analysis and improve recommendation accuracy- Ad Relevance Testing: Directed multi-year, large-scale tests on Ad Relevance for Native and Display Advertisements, contributing to the development of a model that identifies clickbait ads- Web Search Ad Relevance: Oversaw relevance testing for web search ads, driving improvements in targeting and user engagement- Brand Analytics: Managed a portfolio of high-impact projects under Brand Analytics, including extensive work on Ad Platforms Projects and Brand Sentiment Analysis. Utilized LLMs to enhance text analysis and sentiment detection from user comments and article titles- Product Labeling and Categorization: Led initiatives on product labeling and categorization, improving data quality and the precision of machine learning models- Ad Targeting Keywords Recommendations: Directed multi-quarter projects for keyword recommendations tailored to advertisers in EMEA, LATAM and US markets, scaling the process with AI-driven insights and LLM-powered solutions.

Education

• Università Cattolica del Sacro Cuore

  Master's degree, Business Administration and Management, General

  2007 — 2009

• Università Cattolica del Sacro Cuore

  Bachelor of Science, Business Studies (2006), Accounting, Statistic, Finance

  2003 — 2006

Skills

• User Experience
• Xslt
• Xpath
• Html
• Online Advertising
• Website Localization
• Database
• Marketing
• Customer Relationship Management (Crm)
• Market Analysis
• Sales
• SEO
• Italian
• Business Development
• Product Marketing
• E-Commerce
• Social Media Marketing
• Localization Testing
• Advertising
• Product Management
• Strategic Planning
• Search Engine Optimization (SEO)
• Databases
• Salesforce.com
• Xml
• Microsoft Excel
• Management