Monica Casagrande
Global Head of Digital for Specialty Care Medical & Franchises
- Role
- Global Head of Digital for Specialty Care Medical & Franchises at Sanofi
- Location
- Cambridge, MA, US
- LinkedIn followers
- 500 followers
About Monica Casagrande
Empowering individuals to spark change fostering collaboration and knowledgeexchange to connect customers and patients\' needs with company solutions It all started with the curiosity about understanding human behaviour and how brands can influence people’s lives. This is the best job, because I got to be curious, trend hunter, always searching for new ways to connect people. The best strategies are born of this knowledge, bringing truth and value that is relevant to people.Is fascinating making people fascinated about something-
Experience
Global Head of Digital for Specialty Care Medical & Franchises
Oct 2024 — Present · Cambridge, MA, US
Entregar resultados para os pacientes, crescimento e transformação dos negócios por meio de inovação digital e forte excelência operacional. Liderando uma equipe de Digital Business Partners, responsável por definir a estratégia digital global médica e de franquias da area de Specialty Care dentro das prioridades definidas na xGBU Digital Tower. Garantir que esta estratégia seja implementada nas diferentes linhas de produtos digitais, com foco particular no suporte digital adequado e oportuno para pré-lançamentos e lançamentos bem-sucedidos.
Education
Coursera
Diploma of Education, Generative Artificial Intelligence
Universidade de Marília
Social Communication - Advertising
2006 — 2010
FGV - Fundação Getulio Vargas
Master of Business Administration - MBA, Digital Marketing
2017 — 2019
Duke University
Corporate Education, Digital Leadership
ESPM
extension , Promotional Marketing
2011 — 2011
Digital House Brasil
Executivo, Data Analytics
2019 — 2019
FIAP
Master of Business Administration - MBA, Business Innovation - Change Makers
2020 — 2021
ESPM
extension, Guerrilla Marketing
2011 — 2011
Digital House Brasil
Extension, Agile Methodology (Scrum
2021 — 2021
Escola São Paulo
Extension , Anthropology, Culture and Innovation
2013 — 2013
Skills
- Creative Strategy
- Marketing Communications
- Estratégia Digital
- Marketing Management
- Brand Development
- Planejamento De Mercado
- Estratégias De Marketing
- Digital Marketing
- Publicidade
- Marketing Strategy
- Integrated Marketing
- Strategic Planning
- Online Advertising
- Digital Strategy
- Marketing Digital
- Social Media Marketing
- Estratégia Criativa
- Strategy
- E-Commerce
- Advertising
- Market Planning
- Marketing
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