Monica Casagrande

Global Head of Digital for Specialty Care Medical & Franchises

Role
Global Head of Digital for Specialty Care Medical & Franchises at Sanofi
Location
Cambridge, MA, US
LinkedIn followers
500 followers

About Monica Casagrande

Empowering individuals to spark change fostering collaboration and knowledgeexchange to connect customers and patients\' needs with company solutions It all started with the curiosity about understanding human behaviour and how brands can influence people’s lives. This is the best job, because I got to be curious, trend hunter, always searching for new ways to connect people. The best strategies are born of this knowledge, bringing truth and value that is relevant to people.Is fascinating making people fascinated about something-

Experience

  1. Global Head of Digital for Specialty Care Medical & Franchises

    Sanofi

    Oct 2024 — Present · Cambridge, MA, US

    Entregar resultados para os pacientes, crescimento e transformação dos negócios por meio de inovação digital e forte excelência operacional. Liderando uma equipe de Digital Business Partners, responsável por definir a estratégia digital global médica e de franquias da area de Specialty Care dentro das prioridades definidas na xGBU Digital Tower. Garantir que esta estratégia seja implementada nas diferentes linhas de produtos digitais, com foco particular no suporte digital adequado e oportuno para pré-lançamentos e lançamentos bem-sucedidos.

Education

  • Coursera

    Diploma of Education, Generative Artificial Intelligence

  • Universidade de Marília

    Social Communication - Advertising

    2006 — 2010

  • FGV - Fundação Getulio Vargas

    Master of Business Administration - MBA, Digital Marketing

    2017 — 2019

  • Duke University

    Corporate Education, Digital Leadership

  • ESPM

    extension , Promotional Marketing

    2011 — 2011

  • Digital House Brasil

    Executivo, Data Analytics

    2019 — 2019

  • FIAP

    Master of Business Administration - MBA, Business Innovation - Change Makers

    2020 — 2021

  • ESPM

    extension, Guerrilla Marketing

    2011 — 2011

  • Digital House Brasil

    Extension, Agile Methodology (Scrum

    2021 — 2021

  • Escola São Paulo

    Extension , Anthropology, Culture and Innovation

    2013 — 2013

Skills

  • Creative Strategy
  • Marketing Communications
  • Estratégia Digital
  • Marketing Management
  • Brand Development
  • Planejamento De Mercado
  • Estratégias De Marketing
  • Digital Marketing
  • Publicidade
  • Marketing Strategy
  • Integrated Marketing
  • Strategic Planning
  • Online Advertising
  • Digital Strategy
  • Marketing Digital
  • Social Media Marketing
  • Estratégia Criativa
  • Strategy
  • E-Commerce
  • Advertising
  • Market Planning
  • Marketing

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Monica Casagrande — Global Head of Digital for Specialty Care Medical & Franchises at Sanofi in Cambridge, MA, US | Unifers