Monica B.

About Monica B.

I build the GTM strategies that move markets and the narratives that make technology inevitable.With 11+ years leading enterprise GTM, Sales, and Product Marketing at Salesforce, I\'ve driven $1B+ in pipeline, enabled sellers globally, and led emerging business launches like Agentforce IT Service, Salesforce\'s first agentic ITSM platform. My work sits at the intersection of AI strategy, product marketing, and revenue growth across some of the most complex and competitive technology markets in the world.I specialize in: Enterprise Platform GTM, AI-Driven Category Creation, Global Field Enablement, Executive Storytelling, Keynote Delivery, and Revenue-Aligned Marketing.Outside of Salesforce, I\'m a wellness enthusiast, an alumna of Georgia Tech (MBA) and UAB (BA, Journalism). I serve on the GA Tech Alumni Board as VP of Marketing and was Global President of BOLDforce, Salesforce\'s Afro-descendant employee community.

Experience

1. VP of Marketing & Communications

   Atlanta Intown Georgia Tech Network

   Feb 2022 — Present · Atlanta, GA, US

   Responsible for developing overall alumni marketing and comms strategy • Promote and Build Engagement Plan to increase membership growth • Manage all volunteer contacts for ongoing opportunities with Atlanta Intown/GTAA • Serve as the primary point of contact for all volunteer engagement e-mails/inquiries; manages volunteer database • Perform event follow ups on behalf of the network to alumni for all events

Education

• John Carroll Catholic High

  HS Diploma, College Preparatory

  1999 — 2001

• Georgia Institute of Technology

  Master of Business Administration - MBA, Business Administration and Management, Management of Technology

  2016 — 2017

• University of Alabama at Birmingham

  BA, Mass Communications--Broadcasting

  2001 — 2006