Monica Patino
Marketing Business Development Manager @Mip - Miami International Promoters Llc
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WORK HISTORY
Marketing Business Development Manager @Mip - Miami International Promoters Llc
Miami, TX, US
Responsible for the development and execution of marketing initiatives and projects for food and beverage brands in South Florida. I manage our Creative Team in the development and creation of key messages and promotional material (on and offline) to increase products visibility at the point of sale and brand recognition among consumers. Based on measurable KPI’s and market intelligence I identify opportunities for growth in different categories and apply the best marketing practices to drive and achieve results for new and existing products. I work in conjunction with sales managers, owners and field teams to create In-store programs connected with consumer needs. I monitor and conduct audits at independent supermarkets and retails to ensure the proper execution of shelf planograms, POP material, promotional and tasting activities. I maximize campaign budgets creating co-marketing campaigns with retails and brands. I collect monthly data from different sources to present recommendations and results to the team.
EDUCATION
Università Cattolica del Sacro Cuore
Bachelor's degree, International Business/Trade/Commerce
Università Cattolica del Sacro Cuore
Master's degree, International Business
Università Cattolica del Sacro Cuore
Bachelor of Business Administration (BBA), International Business
Northeastern University
Bachelor of Business Administration (BBA), International Business
SKILLS
ABOUT MONICA PATINO
As a seasoned marketing professional with over a decade of experience in the Consumer…
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