Monica U Raj

About Monica U Raj

Seasoned Senior Content Writer with 11+ years of experience crafting high-impact content across digital and print platforms. Skilled in SEO-driven content marketing, I specialize in creating clear, engaging, and conversion-focused copy that enhances brand visibility and audience engagement. With a strong command of language and a strategic mindset, I simplify complex ideas for diverse audiences while maintaining consistent brand voice. Experienced in collaborating with cross-functional teams, I deliver content that aligns with business goals and drives measurable results. Proficient in SEO best practices, analytics, UI/UX copy, and end-to-end content strategy, I bring a blend of creativity, precision, and performance to every project

Experience

1. Technical Specialist

   HCLTech

   Aug 2022 — Present · Hyderabad, IN

   Develop and execute strategic communication plans aligned with organizational goals, brand voice, and cultural values. Create engaging, informative, and audience-centric content for internal channels, including newsletters, intranet, emails, presentations, videos, and announcements. Ensure all content adheres to brand guidelines and accessibility standards, delivering consistent and inclusive communication. Support organizational changes (e.g, restructures, new initiatives) by crafting clear, timely, and impactful messaging to drive employee alignment and reduce uncertainty. Design and develop creative assets such as event creatives, posters, internal communication mailers, and hiring campaigns with compelling and relevant messaging. Manage and produce internal newsletters and update website content to reflect the latest company developments and brand positioning. Leverage AI tools like ChatGPT and Gemini to enhance content creation, ideation, and efficiency. Collaborate with cross-functional teams to gather requirements and translate them into engaging content and visual narratives. Coordinate with stakeholders to ensure seamless execution of communication initiatives across departments. Proactively seek feedback from reporting managers and stakeholders, incorporating inputs to refine and improve content quality. Manage multiple projects simultaneously, ensuring timely delivery while maintaining high standards of creativity and accuracy.

Education

• Andhra University

  Bachelor of Science - BS, Biotechnology

  2010 — 2013

• Jawaharlal Nehru Technological University

  Master of Business Administration (MBA), Human Resources Management and Services

  2013 — 2015

Skills

• Microsoft Excel
• Microsoft Powerpoint
• Web Content Writing
• Content Editing
• Marketing
• Microsoft Word
• Team Leadership
• Content Management
• Facebook
• Sports
• Public Relations
• Training
• Proofreading
• Microsoft Office
• Human Resources
• Client Relations
• Content Development