Monica Shaffer

Experience

1. National Marketing and Sales Account Manager

   Empire Art Direct

   Dec 2016 — Present

   Execution and creation of advertising, negotiating placement deals for above the line activities.Creation and production of media marketing materials for events and monthly executions.Post and respond on social media based for current campaigns and customer’s feedback.Plan, manage and attend tradeshows to purchase and promote products.Proof and oversee production of all corporate materials.Collaborate with broader marketing teams to ensure alignment and integration.Support communications, including development of presentations, infographics and videos.Participate in all market events and interact with the clients and B2B.Massive email campaigns with clients regarding their purchased products and pending orders supported by inventory control.Identify and discover opportunities with clients while providing benefits to improve revenue.

Education

• Politecnico Gran Colombiano

  Marketing & Advertising

  1993 — 1996

• Gold Coast School

  Real Estate Sales Associate, Real Estate

Skills

• Business-to-Business (B2b)
• Product Launch
• Product Marketing
• B2b
• Multi-Channel Marketing
• Competitive Analysis
• Customer Relationship Management (Crm)
• Go-to-Market Strategy
• Marketing Management
• Channel Partners
• Trade Marketing
• Product Management
• Market Planning
• Crm
• Marketing
• Account Management
• Strategic Partnerships
• New Business Development
• Business Development
• Key Account Management
• Marketing Strategy
• Strategic Planning
• Telecommunications
• Product Development
• Mobile Devices