Monica Sanita

WORK HISTORY

EDUCATION

SKILLS

ABOUT MONICA SANITA

Curiosity and creativity have shaped everything we’ve built at Siempre - a tequila brand born from persistence, passion, and the belief that struggle can turn into something beautiful.As Cofounder of Siempre Spirits, I work alongside an incredible team (and my partner, Alex) to grow a brand that started as a kitchen-table idea and is now recognized across North America. Together, we oversee everything from production and operations to strategy, storytelling, and expansion - always with a focus on building something that lasts.Our mission is simple but powerful: to create tequila that celebrates both sides of life - the grit and the grace, while honoring my Mexican roots, traditions, and craftsmanship. That purpose runs through everything we do, from supply chain to branding to the way we educate our partners and consumers.In the past few years, we’ve:• Expanded Siempre’s U.S. presence with national retail listings and control-state growth• Launched innovative product lines like Siempre Exclusivo and Rebel Cask• Built a marketing and education platform that connects culture with creativity• Strengthened operations, forecasting, and production systems to scale sustainablyOutside the day-to-day, I’m drawn to creative problem-solving - designing immersive brand experiences, planning over-the-top gatherings, or finding new ways to blend strategy with soul.Always learning, always building - and always open to collaborating with people who believe great ideas deserve to be brought to life.