Monica Rutherford
Global Chief Commercial Officer @Matrix
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WORK HISTORY
Global Chief Commercial Officer @Matrix
Lead global sales and commercial strategy across ARKIVE Headcare, Cowshed, Soho Skin, and Cultured Biomecare—driving revenue growth and market expansion in haircare, fragrance, body, and skincare. Developed and executed integrated go-to-market plans to accelerate brand performance and capture share in key categories. Expand omni-channel and brick & mortar presence across key global markets including the UK, EU, China, Australia, New Zealand, and the Nordic Region. Spearhead North America expansion strategy, optimizing retail operations and elevating market positioning to drive long-term profitability Cultivate and grow high-impact partnerships with global retailers and distribution partners Lead and align Sell-In and Sell-Out teams, accelerating growth and delivering consistent profitability
EDUCATION
The Wharton School
Executive Program, Chief Revenue Officer
Wade College
Bachelor's Degree
SKILLS
ABOUT MONICA RUTHERFORD
I’m a passionate, results-driven commercial leader with 20 years of experience building and scaling global omni-channel businesses across luxury, prestige, and masstige retail. I thrive on turning complexity into growth, transforming emerging opportunities into multimillion-dollar results and building brands that truly connect with consumers.I’ve taken indie brands from concept to scale, launching new business models, expanding retail distribution from 100 to 800 points of sale, and driving 2x volume growth through omni-channel strategy, strategic retail partnerships, and disciplined execution.I thrive in both global corporate environments and high-growth, founder-led cultures, bringing a hands-on, data-driven, and collaborative approach to leadership. Trusted by Boards, Founders, and Private Equity partners, I design and execute bold go-to-market strategies that expand distribution, elevate brand equity, and deliver meaningful top- and bottom-line impact.I’m driven to deliver meaningful business impact while mentoring the next generation of leaders and shaping brands that stand the test of time.Core Expertise: Global Business Development · Retail Account Leadership · Omni-channel GTM Strategy · P&L Ownership · Team Building & Leadership · Trade Marketing & Channel Strategy · Demand & Revenue Forecasting · Customer Relationship Management · Category Planning · In-Store Merchandising Excellence
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