Monica Royce
Director, Email Marketing at 23andMe
- Role
- Director, Email Marketing at 23andMe
- Location
- Belmont, CA, US
- LinkedIn followers
- 500 followers
About Monica Royce
Strategic email and lifecycle marketing leader with 15+ years of experience driving measurable revenue impact through data-driven CRM, lifecycle, and subscription marketing. Proven success scaling programs across high-growth consumer brands. Expert in segmentation, automation, A/B testing, platform migration, and team leadership. Trusted cross-functional partner, known for building centers of excellence and scaling operations with quality, reliability, and business results at the core.
Experience
Director, Email Marketing
Apr 2024 — Present · Sunnyvale, CA, US
Responsible for 23andMe and Lemonaid Health email programs and SMS channels driving revenue and engagement- Mentored and managed a high-performing team of four email marketers
Skills
- Business Development
- Digital Marketing
- Marketing Strategy
- Crm
- Omniture
- Analytics
- Marketing
- Email Marketing
- Social Media Marketing
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