Monica Rosa
Director of Customer Retention @Shane Co.
Signup · Get unlimited contacts
WORK HISTORY
Director of Customer Retention @Shane Co.
EDUCATION
Florida International University - College of Business
Masters of International Business
Florida International University - College of Business
Bachelor of Business Administration, Marketing and International Business
SKILLS
ABOUT MONICA ROSA
With over eight years of experience in customer retention and email marketing, I am a passionate and strategic leader who drives growth and loyalty for Shane Co. As the Director of Customer Retention, I oversee the development and execution of retention marketing campaigns across multiple channels, including email, Direct Mail and SMS to increase customer lifetime value, repeat purchases, and referrals. I have a proven track record of spearheading the end-to-end implementation of various platforms, including our company\'s inaugural Customer Data Platform (CDP), fostering seamless collaboration with internal stakeholders and external vendors. By adeptly bridging technical requirements with business objectives, I facilitated enhanced customer insights, tailored marketing strategies, and fortified data-driven decision-making capabilities. I remain committed to driving our CDP activation strategy, overseeing reporting mechanisms, and steering strategic growth initiatives.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.