Monica Qian
Director, Category Insights @The Coca-Cola Company
Signup · Get unlimited contacts
WORK HISTORY
Director, Category Insights @The Coca-Cola Company
Drives customer-facing category, channel, and shopper insights for Circle K across 14 different Business Units to identify growth opportunities - Influences through storytelling with syndicated and panel data to internal and external stakeholders at all organizational levels to make fact-based and actionable recommendations centered around beverages - Plays a pivotal role in influencing customer decision making by building relationships with senior executives to collaboratively build strategies and tactics designed for future category growth- Provides direction as the primary resource for market share analytics, profitability measures, and scorecard information- Stewards development & implementation of process for sharing best practices, as well as sharing specific retailer shopper and category insights within Coca-Cola to drive/shape future corporate strategy- Leads the interaction with cross-functional leads to address key business questions and develop volume and revenue growth strategies that allow both companies to meet and exceed plan expectations- Ensures that category management tools, data, and shopper insights are effectively leveraged to grow distribution, space, and optimized assortment for all beverage categories- Engineered enhanced annual space tracking for Circle K for increased POG compliance and proposed actions to the customer - Led and developed two new-to-category employees through first 180 days in role
EDUCATION
Wright State University
Master of Business Administration - MBA, Marketing
The Ohio State University
Bachelor of Science - BS, Business Administration and Management, General
ABOUT MONICA QIAN
MBA graduate of Wright State University Alumni of The Ohio State University US CitizenDirector of Category Insights in the CPG industry specializing in beverages and convenience store retail. Past experiences include toys, frozen seafood, general merchandise, and grocery. Proven ability to effectively communicate consumer and market trends, summarize syndicated, POS, and panel data to create strategic recommendations and actionable insights, confidently present to executive leadership and retailer partners, and coordinate across departments and outside agencies on projects.Strong analytical and Excel skills. Focus on process improvement, data management, effective communication, and project management.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.