Monica Palenzuela
Communications, branding and events professional with an M.Ed. and experience in children’s publishing.
- Role
- Senior Manager, Children s Brands and Events Strategy at Sourcebooks
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Monica Palenzuela
Strategic Community & Events Program Manager with 10+ years of experience (including top-tier media/publishing brands) executing national-scale experiential campaigns. Leveraging an M.Ed. in Curriculum and Instruction, I specialize in building inclusive, data-driven programs that bridge the gap between global brands and the K-12 community. Proven track record of scaling engagement across hundreds of schools nationwide, with a dedicated focus on Title I districts and diverse representation to ensure equitable access to immersive experiences. Expert at leading cross-functional teams to optimize event lifecycles, while maximizing brand loyalty and student participation.
Experience
Senior Manager, Children s Brands and Events Strategy
Jun 2025 — Present · Brooklyn, NY, US
Defined a national K-12 engagement strategy that increased student participation across 150+ schools in the U.S. and planning for a reach of 200+ schools in 2026, prioritizing outreach to Title I districts to ensure equitable access to author programming via hybrid and in-person events.Orchestrated cross-functional marketing for key children’s brands, aligning Editorial, Sales, and external partners to deliver 10+ integrated campaigns in 2025 and planning for 20+ in 2026 that in total will generate reach students.Maintained data-driven tracking and planning systems using monday.com to measure event performance, identifying key optimization opportunities that improved event ROI by reducing cost-per-engagement by 35%.Redesigned national planning workflows to accelerate execution for national school tours andstudent-facing events and eliminate communication bottlenecks across 5+ internal teams.
Education
Wine & Spirit Education Trust
WSET Level 2 Intermediate Course and Exam, Wine and Spirits
University of Florida
Bachelor of Science - BS, Advertising
New York University
N/A, Individualized Major
University of California, Davis
Winemaking Certificate Program
Penn State University
Master of Education (M.Ed.), Curriculum and Instruction - Emphasis on Children's Literature
Skills
- Writing
- Press Releases
- Promotions
- Spanish-Speaking
- Media Planning
- Direct Mail
- Advertising
- Media Relations
- Early Childhood Literacy
- Film
- Event Planning
- Editing
- Publicity
- Social Networking
- Social Media Marketing
- Social Media
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