Monica Morrow
Global Digital Marketing Leader
- Role
- Global Digital Marketing Leader at dss⁺
- Location
- Pinehurst, NC, US
- LinkedIn followers
- 500 followers
About Monica Morrow
Strategic marketing manager with 20 years of experience driving global growth for B2B consulting and chemical organizations. Proven expertise in building high-performing teams, leading complex, integrated marketing projects, and using data-driven insights to shape brand, digital, and communications strategies. Skilled at aligning marketing functions with objectives to maximize impact across channels, elevate brand presence, and drive demand.
Experience
Global Digital Marketing Leader
Oct 2019 — Present
Led a global, enterprise-level digital transformation project to rebrand and consolidate three separate websites into a unified content and commerce experience resulting in improved user experience, elevated brand visibility, and an increase in the number and value of qualified leads. Develop digital marketing and social strategy for a robust, integrated set of digital channels including web, social, search, and email to engage clients and increase demand for consulting solutions. Analyse key digital performance metrics to inform brand, digital, and communications strategies. Lead and mentor a cross-disciplinary team of developers, designers, social media experts, and SEO specialists to execute digital marketing initiatives. Partner with external agencies and internal stakeholders to ensure seamless project delivery.
Education
Drexel University's LeBow College of Business
MBA
2007 — 2010
Penn State University
BS, Marketing
1999 — 2003
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