Monica Letch
Marketing Strategy | Integrated Marketing | Cross Functional Project Management | Media and Advertising Leadership | Product Marketing
- Role
- Digital Marketing Consultant at D-BAT Academies
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Monica Letch
Highly accomplished marketing leader with a proven track record of driving brand consideration, awareness, and purchase intent. Skilled in end-to-end management of media, creative, and strategic agency relationships for Fortune 500 brands, including Frontier Communications, Verizon, YUM Brands, Southwest Airlines, and JCPenney. Adept at developing and executing custom media mix models and high-impact creative campaigns that deliver record-breaking results. Experienced in directing acquisition marketing for top partnerships and products, resulting in increased sales and brand health improvements. Recognized for building strong cross-functional teams and establishing direct relationships with top vendors to boost media buying capabilities and driving creative innovation. Organized, results-oriented, and self-motivated with strong vision and execution. Core Competencies:Integrated MarketingCreative Agency Leadership Project ManagementBrand Development Forecasting & Budget Management Media Strategy & PlanningProcess Improvement Marketing Strategy & Execution New Product Launches
Experience
Digital Marketing Consultant
Jan 2026 — Present · Dallas, TX, US
Develop and execute a comprehensive digital marketing strategy aligned with business goals. • Build and optimize social media accounts following industry best practices. • Leverage analytics to track performance and tailor content strategies, enhancing engagement. • Contribute to increased membership growth and retention through targeted, data-driven approaches.
Education
The University of Texas at Austin
Bachelor’s Degree, Advertising
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