Monica Hunter

About Monica Hunter

I build systems that spark growth — and lead with purpose while doing it.As a senior living strategist, I help communities thrive by blending data-driven decision-making with deeply human connection. Whether mentoring marketing and sales teams, launching a new community, or navigating a leadership transition, my goal is to bring clarity, empathy, and momentum to every moment.My team and I specialize in creating scalable systems that drive and sustain occupancy, support community growth, and strengthen team performance — all while keeping residents and families at the heart of everything we do. My approach is transparent, measurable, and always evolving to meet the needs of a changing industry.As with any successful program, I\'m nothing without my team. If it involves building something better — I’m all in.

Experience

1. Vice President of Business Development

   Lifespark

   Sep 2025 — Present

   I lead division-wide business development, sales enablement, and portfolio growth strategies for one of the fastest-growing integrated senior living networks in the Midwest. My role bridges strategy and execution — aligning occupancy goals, acquisition integration, and brand development across more than 47 communities (and expanding nationally).Key Focus Areas & Achievements:Occupancy & NOI Growth: Built and implemented scalable sales systems, KPI dashboards, and coaching frameworks that consistently drive census stabilization and revenue growth across Assisted Living, Memory Care, and 55+ portfolios.Acquisitions & Repositioning: Partner with ownership and executive leadership on due diligence, market analysis, and transition planning for new acquisitions and rebrands.Team Development: our team created structured sales training and mentorship programs (“Keys to Success,” “Monday Morning Brew,\"\"Welcome Home,\" and \"Marketing Mentorship Program\") to elevate leadership engagement and accountability.Marketing & Brand Strategy: Oversee creative direction and go-to-market campaigns in collaboration with Lifespark’s marketing and clinical divisions — ensuring cohesive brand voice and measurable ROI.Cross-Functional Integration: Champion collaboration between operations, clinical, and health services teams to ensure every growth initiative aligns with Lifespark’s mission of whole-person senior care and long-term sustainability.I’m deeply motivated by the belief that business development in senior living isn’t just about filling buildings — it’s about creating communities of strength, purpose, and belonging that change lives.

Education

• Rockford School of Nursing

  Nursing

  1994

• Texas Tech University

  Mass Communications

  1985 — 1987

Skills

• Program Management
• Home Care
• Event Management
• Training
• Nursing
• Community Outreach
• Medicare
• Customer Service
• Coaching
• Medicaid
• Public Relations
• Healthcare
• Leadership
• Public Speaking
• Fundraising
• Marketing Strategy
• Management
• Team Building
• Healthcare Management
• Elder Care
• Marketing
• Marketing Communications