Monica Cantz

About Monica Cantz

Monica Cantz is an Executive Vice President and Practice Leader at Circana, responsible for global new business and client retention within the company’s consumer packaged goods (CPG) practice. She is known for her expertise in forging strong client relationships and enabling customers to harness innovative strategies that drive competitive advantage. With a proven track record, Monica consistently delivers powerful partnerships while inspiring high-performance teams across the globe.Monica has held various leadership roles throughout her career, including leading global teams to win new business opportunities across complex, global clients. Her leadership was instrumental in building Circana’s Global Client Development Organization (CDO) to support both new business and client retention efforts. Her strategic insight allows her to guide clients on leveraging data, insights, and technology as a competitive advantage, ensuring a solid return on investment.She is a member of the Network of Executive Women and serves as the Executive Sponsor for Circana’s VALOR Business Resource Group (BRG), a community that supports veterans and their allies within the organization.

Experience

1. Executive Vice President and Practice Leader, Global Client Development Organization

   Circana

   Jan 2022 — Present

   Circana is a leading advisor on the complexity of consumer behavior. Through superior technology, advanced analytics, cross-industry data, and deep expertise, we provide clarity that helps almost of the world’s leading brands and retailers take action and unlock business growth. We understand more about the complete consumer, the complete store, and the complete wallet so our clients can go beyond the data to apply insights, ignite innovation, meet consumer demand, and outpace the competition.

Education

• Saint Joseph's University

  BS, Food Marketing

  1994 — 1998

Skills

• Advertising Research
• Market Research
• Nielsen Nitro
• Customer Insight
• Shopper Marketing
• Sales Operations
• Pricing Strategy
• Cpg Industry
• Competitive Analysis
• Market Intelligence
• Consumer Behaviour
• Consumer Insight
• Fmcg
• Marketing Management
• Market Analysis
• Iri
• Analytics
• Segmentation
• Categorization
• Data Analysis
• Strategy
• Brand Management
• Cross-Functional Team Leadership
• Competitive Intelligence
• Quantitative Research
• Marketing Research
• Trade Marketing
• Consumer Products
• Ac Nielsen
• Customer Analysis
• Business Insights
• Nielsen
• Brand Equity
• Category Insights
• Spectra