Monica Bowser
Strategic Marketing Leader | Corporate Brand Management | Creative Director| Demand Generator & Tribe Builder
- Role
- Corporate Marketing Manager at Genpak
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Monica Bowser
Transformational B2B marketing leader. Strategic marketing-led, sales-driven results; improving brand management, strategic analysis, storytelling, event planning, and customer interaction.Strategic communications planning and implementation, creative director (photography/advertisements/videography), digital marketing.
Experience
Corporate Marketing Manager
Nov 2020 — Present · US
Leads the development, implementation, and evaluation of communication and strategic marketing plans encompassing advertisements, digital marketing, corporate sponsorships, and events.• Develops strategic roadmaps for product launch (go-to-market) plans aimed at gaining competitive advantage• Oversees branding and corporate public relations; ensuring a consistent brand identity and value-driven voice across all channels of communication and consumer touchpoints.• Analyzes and implements sales growth opportunities, elevating organizational positioning and brand awareness with new and desired target markets.
Education
University of North Carolina at Charlotte
Bachelor's Degree, International Business
2003 — 2007
Winthrop University
Master of Business Administration (M.B.A.), International Business
2007 — 2009
Dreher High School
High School
1999 — 2003
Skills
- Marketing Strategy
- Metal Fabrication
- Cnc Manufacturing
- Customer Insight
- Google Adwords
- Lean Manufacturing
- Business Planning
- Event Management
- Microsoft Dynamics Crm
- Business-to-Business (B2b)
- Machine Tools
- Strategic Planning
- Customer Relationship Management (Crm)
- Data Analysis
- Management
- Content Management
- Continuous Improvement
- Process Improvement
- Employee Training
- Leadership
- Trade Shows
- Testimonials
- Product Development
- Advertising
- Digital Media
- Microsoft Office
- Microsoft Dynamics
- Content Marketing
- Business Process Improvement
- Marketing
- Market Research
- Training
- New Business Development
- Adobe Creative Suite
- Customer Service
- Manufacturing
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