Monica Bowser

Strategic Marketing Leader | Corporate Brand Management | Creative Director| Demand Generator & Tribe Builder

Role
Corporate Marketing Manager at Genpak
Location
Charlotte, NC, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Monica Bowser

Transformational B2B marketing leader. Strategic marketing-led, sales-driven results; improving brand management, strategic analysis, storytelling, event planning, and customer interaction.Strategic communications planning and implementation, creative director (photography/advertisements/videography), digital marketing.

Experience

  1. Corporate Marketing Manager

    Genpak

    Nov 2020 — Present · US

    Leads the development, implementation, and evaluation of communication and strategic marketing plans encompassing advertisements, digital marketing, corporate sponsorships, and events.• Develops strategic roadmaps for product launch (go-to-market) plans aimed at gaining competitive advantage• Oversees branding and corporate public relations; ensuring a consistent brand identity and value-driven voice across all channels of communication and consumer touchpoints.• Analyzes and implements sales growth opportunities, elevating organizational positioning and brand awareness with new and desired target markets.

Education

  • University of North Carolina at Charlotte

    Bachelor's Degree, International Business

    2003 — 2007

  • Winthrop University

    Master of Business Administration (M.B.A.), International Business

    2007 — 2009

  • Dreher High School

    High School

    1999 — 2003

Skills

  • Marketing Strategy
  • Metal Fabrication
  • Cnc Manufacturing
  • Customer Insight
  • Google Adwords
  • Lean Manufacturing
  • Business Planning
  • Event Management
  • Microsoft Dynamics Crm
  • Business-to-Business (B2b)
  • Machine Tools
  • Strategic Planning
  • Customer Relationship Management (Crm)
  • Data Analysis
  • Management
  • Content Management
  • Continuous Improvement
  • Process Improvement
  • Employee Training
  • Leadership
  • Trade Shows
  • Testimonials
  • Product Development
  • Advertising
  • Digital Media
  • Microsoft Office
  • Microsoft Dynamics
  • Content Marketing
  • Business Process Improvement
  • Marketing
  • Market Research
  • Training
  • New Business Development
  • Adobe Creative Suite
  • Customer Service
  • Manufacturing

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Monica Bowser — Corporate Marketing Manager at Genpak in Charlotte, NC, US | Unifers