Monica Aguilo

About Monica Aguilo

The one truth I live by for brand building: Put the consumer first.What I LOVE to do (for super interesting brands): Integrated Marketing, Performance Marketing, Multicultural Marketing, Consumer Insights, Brand Strategy, Product Innovation, Social Impact. If my role can touch on the above, I’m all over it! Who I am: I’m an entrepreneurial leader with big CPG training and experience in agencies, start-ups, and digitally native DTC brands. I thrive by working collaboratively with multi-functional teams and presenting to the C-Suite the strategic insights and the ‘so what’ that drives strategic decisions. My role: Give brands the confidence to make the big strategic decisions that engage their audience and scale their business by putting the consumer first.My skills: Integrated Marketing, Brand Strategy, Creative Strategy, Digital Marketing, Influencer Marketing, Partnership Marketing, Hispanic Marketing, Consumer Insights, Qualitative Research, Quantitative Research, Research Design, Brand Tracking, Creative Testing, International Expansion, Brand Stretch, Consumer Segmentation, Product Innovation, Product Testing.Innovation: Ideation Workshops, 5-Year Roadmaps, Concept Writing, Concept Testing, Product Naming, Packaging Testing, Product Testing, Features and Benefits TestingBranding: Brand Toolbox Creation (Brand Strategy), Defining Your Vision and Mission, Defining Your Value Proposition, Brand Guidelines (for Guiding Creative), Competitive AnalysisSocial Impact- Spearheading mutually beneficial relationships between non-profits and for profits- Leading award-winning multi-channel campaigns that raise awareness and raise brand value.(We won a Shorty Award!)- Helping non-profits tighten their branding and messaging to reach investors and constituents.Industry Experience: Food and Beverage, Health & Wellness, Male Grooming, Automotive, High-End Home Products, Micro Brewing, Sports, Household Goods, Men\'s Personal Care, Laundry, Insurance, CannabisWhat I like to eat: Italian, Indian, Mexican, and Japanese food is the way to my heart;)

Experience

1. Co-founder Chief Brand Builder

   Propeller, Inc

   Jan 2025 — Present · Carlsbad, CA, US

   Propeller is an insights to strategy and strategy to creative agency helping brands grow with purpose and clarity.My role is to help Founders and Marketing Teams understand their audience, shape their messaging and innovation, and align their creative direction with business goals.Key areas of work include:* Building Brand Toolboxes - Your Brand Strategy Development* Consumer Research - Understand Your Audience and Innovation Development * Messaging Frameworks* Website Building & Management* Social Media Strategy & Management* Brand Films & CommercialsWe’ve worked with both household names and growing challenger brands in industries like Food and Beverage, Health & Wellness, Male Grooming, Automotive, High-End Home Products, Micro Brewing, Sports, Household Goods, Men\'s Personal Care, Laundry.Across every project, the goal is the same: Build a brand people love — and a business that lasts.

Education

• Università Bocconi

  Business Administration and Management

• Texas McCombs School of Business

  Bachelor of Business Administration - BBA, Marketing and International Business

• University of California, Berkeley, Haas School of Business

  MBA, Marketing and Strategy

• IESE Business School

  Master of Business Administration - MBA

Skills

• Marketing Management
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Product Launch
• Strategy
• Product Innovation
• Management
• Product Development
• Sales Operations
• Hispanic Marketing
• Spanish
• Product Management
• Marketing
• P&L Management
• Customer Insight
• Concept Development
• Competitive Analysis
• Start-Ups
• Marketing Research