Monet Knight

About Monet Knight

A top-performing digital and linear media advertising leader with a focus in broadcast television and studio entertainment industries and a demonstrated track record of achievement in driving brand awareness marketing strategies, optimizing multimillion dollar account budgets, and substantially increasing company profits.MEDIA BUYING & SELLING Well versed in managing top-level broadcast television and studio entertainment accounts, including Disney,Searchlight Pictures, Lionsgate Studios, Amazon MGM Studios, Sony Pictures Classics, and Universal Pictures. Proven leadership through effective collaboration with business executives and top-level account clients, as wellas, mentoring and retaining a high-performing team by creating an environment that fosters career growth. Leverages excellent communication skills to address client needs, deliver complex ideas in a concise andpersonable manner, negotiate with vendors, and build strong client and vendor relationships.PREMIUM DIGITAL VIDEO Conducts thorough data analysis to interpret client requirements and pain points, identify first-to-marketopportunities, and deliver tailored premium digital solutions based on partner offerings. Proven aptitude for communicating and negotiating contracts and pricing structures to secure deals thatsignificantly improve company profits and align with the clients’ goals and needs. Ensures detail-oriented metrics and key performance indicator (KPI) monitoring to measure and quantify success,identify opportunities for improvement, and provide regular reporting to clients.MARKETING Strong ability to plan and execute brand awareness and social media marketing campaign strategies througheffective collaboration with cross-functional teams, clients, and executive stakeholders. Well versed in identifying target audiences and developing linear and digital marketing campaigns that driveengagement, inform audiences, and motivate consumers to take action in alignment with campaign goals. Excels at analyzing trends to help clients identify solutions for consumer behaviors, as well as, generatinginnovative concepts for developing creative marketing strategies that align with the clients’ goals.

Experience

1. Group Director

   OMG23

   Jul 2024 — Present

   Collaborates closely with executive leadership to strengthen client relationships and drive business growth through exceptional client service. Accountable for ensuring financial transparency across all client accounts. Instrumental in ensuring proper implementation of digital marketing goals to achieve maximum return on investment (ROI) and meet key performance metrics, as defined by the client. Leads a high-performing team of more than 15 employees by retaining top talent and fostering a collaborative work environment.Accomplishments: Executed linear and digital media plans for three of the Top 5 movies of 2024 worldwide, which included Inside Out 2 ($1.7 billion to date), Deadpool & Wolverine ($1.3 billion to date), and Moana 2 ($826 million to date). Executed the linear and digital media plans for the 2023 Oscar-Winning Searchlight Pictures film Poor Things, which generated $117 million worldwide with the use of a $35 million budget. Promoted to Group Director in three years for launching three of the Top 5 2022 movies, four of the Top 10 2023 movies, and three of the Top 5 2024 movies, boosting brand visibility and tripling operating revenue to $1.2 billion. Negotiated and executed an inaugural The Weather Channel’s Feeling the Forecast custom promotional sponsorship for Disney’s Inside Out 2 movie, creating exposure to the film’s characters. Promoted to Director within two years for exceptional performance managing annual budgets of $30-$75 million.

Education

• San Francisco State University

  B.A. degree, Television and Radio Broadcasting

  2003

• University of Phoenix

  MBA, Business

  2010

Skills

• Social Networking
• Social Media Marketing
• Integrated Marketing
• New Media
• Television
• Entertainment
• Media Planning
• Radio Advertising
• Digital Media
• Advertising
• Broadcast
• Sales
• Online Advertising
• Digital Marketing
• Advertising Sales
• Social Media
• Management
• Media Buying
• Radio