Monchiere Holmes-Jones

About Monchiere Holmes-Jones

A Cultural Economist! Trusted and transformative leader known for driving change at the intersection of culture, business, and community impact. A visionary leader inspiring others to lead authentically and reshape the cultural economy.21+ years industry experience with a blend of agency and in-house corporate brands in major industries like tourism, historical, automotive, museums, housing, gaming, healthcare, wireless, higher education, tech, quick service restaurants. National award-winning creative known for amplifying brands that amplify culture and communities that they impact. She founded MOJO Marketing + PR in 2014, helping to merge business innovation, creativity, and servant leadership. MOJO thrives on market takeover media exposure, energetic integrated marketing campaigns and ideating memorable experiential events for our clients.My current claims to fame includes curating brand campaigns through experiences for Harvard MGB, Tennessee Titans, NIH CEAL, Sigma Gamma Rho, Sorority, National Museum of African American Music (NMAAM), Cares ACT campaign with The Equity Alliance, Tennessee State Parks, New Orleans Multicultural Tourism Network, The Cupcake Collection, MetroPCS, United States Postal Service, HCA Healthcare, Hiller Plumbing Heating Cooling & Electrical, Mr. Roof and many more. Monchiere’ understands that effective leadership today requires more than just technical expertise—it demands authenticity. She brings her full self to the table, embodying the values of integrity, inclusivity, and purpose-driven work. By staying rooted in her identity as a empathic leader, entrepreneur and Black woman-hood, she offers a refreshing perspective in a space that often lacks diverse representation.Monchiere\' is a trusted entrepreneurial advisor and speaks around the U.S. energizing panels and conferences about her journey to be seen creatively as a black woman in the agency world and her passion to revitalize Black-owned business districts and brands that the world needs.

Experience

1. Founder

   Destination Culture

   Sep 2025 — Present · US

   As the CEO of MOJO Marketing + PR and now Founder of Destination Culture, I’m proud to share the launch of a new venture built on one clear belief: travel should create impact, not just entertainment.Destination Culture was born from my work at the intersection of culture, business, and equity. Too often, historic communities of color are overlooked in tourism, even though they hold the stories, traditions, and creative economies that shape us all. With Destination Culture, we’re changing that.Our focus is impact tourism — experiences that honor heritage, drive economic growth, and preserve culture while inviting travelers into deeper, more meaningful connections. From cultural equity branding campaigns to curated heritage-based experiences, our model is designed to show cities worldwide how culture can be both celebrated and scaled.

Education

• Xavier University of Louisiana

  Mass Communications, Public Relations

  1998 — 2003

• Xavier University of Louisiana

  Mass Communications

  1998 — 2003

Skills

• Entrepreneurship
• Public Speaking
• Event Management
• Social Media Marketing
• Idea Generation
• Event Planning
• Integrated Marketing
• Direct Marketing
• Marketing
• Management
• Copywriting
• Business Development
• Digital Marketing
• Ideas Development
• Marketing Communications
• Brand Management
• Marketing Strategy
• Media Planning
• Social Networking
• Nonprofit Organizations
• Social Media
• Social Entrepreneurship
• Email Marketing
• Strategic Planning
• Nonprofits
• Sponsorship
• Advertising
• Public Relations
• Business Strategy
• Strategic Partnerships
• Strategic Communications
• Online Marketing