Monami Mitra

WORK HISTORY

EDUCATION

SKILLS

ABOUT MONAMI MITRA

I am a marketing professional currently serving as Deputy Manager – Marketing at Century Plyboards (I) Limited, India’s largest seller of plywood, laminates, and decorative veneers. In this role, I contribute to brand-led growth through strategic marketing initiatives, integrated campaigns, and strong cross-functional collaboration, with a focus on enhancing brand visibility, consumer engagement, and market leadership.Previously, I worked as Brand Manager at Austin Plywood India, a leading manufacturer and supplier of premium plywood products. I led end-to-end branding initiatives, executed integrated online and offline marketing campaigns across social media, events, advertising, and PR, and conducted market research and competitive analysis to sharpen brand positioning. My work focused on delivering consistent, high-impact brand experiences that drove awareness, loyalty, and sustainable business growth.Earlier in my career, I spent over five years with vivo, one of the world’s leading smartphone brands, where I gained extensive experience in large-scale campaign execution, event marketing, and content planning. I was part of high-visibility initiatives including vivo IPL 2020 and multiple flagship smartphone launches, working on campaigns that required precision, speed, and scale.To strengthen my digital expertise, I completed an Executive Program in Digital Marketing, building hands-on capabilities in digital strategy, performance marketing, SEO & SEM, social media marketing, content marketing, and marketing analytics, with a strong emphasis on data-driven decision-making and campaign optimization.I hold an MBA in Marketing from NSHM Knowledge Campus and a Bachelor of Commerce from the University of Calcutta. My core strengths include brand positioning, strategic marketing, integrated campaign execution, and vendor management. I am deeply interested in learning, collaboration, and driving meaningful brand growth in fast-moving, competitive environments.