Monami Chakraborty

About Monami Chakraborty

I\'m a storyteller at heart with 8+ years of experience across social media strategy, communication, and digital brand building—balancing analytics with empathy and campaigns with culture.At KPMG, I help shape how the brand shows up on platforms like LinkedIn, through leadership content, internal narratives, and insight-led social media strategy. My focus is on boosting engagement, refining messaging, and helping marketers land their stories with clarity and intent. I also support internal culture through podcasts, newsletters, and recognition-led content initiatives—because communication starts from within.Before this, I managed digital communication and reporting for brands like Apple, AT & T, and Hilton at Sprinklr, driving platform utility and reputation management at scale. I’ve created social strategies that converted negative sentiment into positive brand engagement, designed reporting dashboards, and mentored teams to work smarter and more creatively.Beyond work, I’m the founder of Smalltime Artiste, a handcrafted decor and gifting venture born from late-night ideas and a lot of heart. It’s where I let my hands speak, my fur baby co-host, and community becomes canvas. From Instagram marketing to three exhibitions and 50+ custom orders—it’s a space that keeps me rooted in people, stories, and creative joy.Whether it’s internal communication, digital storytelling, or nurturing creative communities, I love crafting work that connects. Let’s connect if you believe stories—big or small—deserve to be seen, shared, and felt.

Experience

1. Social Media Marketing Team Lead

   KPMG

   Sep 2022 — Present · Bengaluru, IN

   Responsible for:Assists in representing KPMG UK and Canda on external social media communities including LinkedIn company page, Twitter, and YouTube.Proofread social media content, guide junior team members, and help in developing and curating content for social campaigns ( few specific campaigns)Monitor and analyze social media metrics, track key performance indicators (KPIs), and generate reports on campaign performance. Use insights to refine strategies, improve engagement, and demonstrate the impact of social media efforts to stakeholders. Conduct A/B Testing over LinkedIn and implement best practices and findings in future campaigns. Review paid social media advertising campaigns to reach specific target audiences, increase brand visibility, and drive website traffic and conversions. Schedule posts, monitor and respond to basic inquiries posted to official KPMG social media accounts.Scan social media communities for engagement opportunities for KPMG senior leaders.Maintain a detailed knowledge of the company’s policies, principles, and strategies, and keep up-to-date with relevant developments.Active social media listening/monitoring, preparing competitor analysis reports and bringing insight & analytics report to stakeholders to help in brand health check Use the social media monitoring tools for the early identification of emerging industry trends, potential threats, and opportunities, providing feedback and alerts.Hands on experience in engaging influencers or driving employee advocacy programs to amplify social performance.( Tool - Sprinklr, Hootsuite, Brandwatch, Post beyond)Proactively monitor for potential crisis scenarios and business opportunities and escalate each to the appropriate internal stakeholders.Collaborate with stakeholders on development of campaign and program-based social media monitoring reports for global marketers and communicators.

Education

• Women's College, Calcutta

  Bachelor’s Degree, Journalism and Mass Communication

  2011 — 2014

• MICA | The School of Ideas

  PGDM, Digital Marketing and Communications

  2017 — 2017

• Visva-Bharati

  Master’s Degree, Journalism and Mass Communication

  2014 — 2016

Skills

• Marketing Communications
• Public Relations
• Social Media
• Microsoft Office
• Team Management
• Adobe Photoshop
• Microsoft Word
• Digital Marketing
• Video Editing
• Online Media Management
• Online Promotion
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Strategic Communications
• Editing
• Research