Monalisa Lal
Digital Data Analyst - SEO | GTM & GA4 | Consent Management
- Role
- Digital Analytics Lead at Tech Mahindra
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Monalisa Lal
With over 11 years of experience in Digital Marketing and Analytics, I’ve had the privilege of helping global and Indian brands grow smarter through data, strategy, and storytelling.My work spans SEO, GTM, GA4, Content, SEM, ORM, and Social Media, blending technical depth with creative strategy. I’ve spent 5 years working and mastering SEO, Google Tag Manager and unlocking insights in Google Analytics/GA4 — turning complex data into clear, actionable growth stories.I’ve collaborated with leading brands like Kimberly-Clark, Vodafone, Indian National Congress, Aamro, A-list etc as well as e-commerce and hospitality platforms — driving visibility, engagement, and ROI across channels.I’m passionate about bridging analytics with creativity — transforming numbers into narratives that move businesses forward.
Experience
Digital Analytics Lead
Apr 2022 — Present · Hyderabad, IN
GTM, Google Analytics 4 and Looker Studio GA4 and Media tag implementation for multi language website. Implementing tags, triggers and variables based on user journey and business requirement Tagging based on user journey, key events or website structure Reporting website performance through GA4 and Looker Studio Google Analytics and Tag Management for the one of the top RCG (Retail and Consumer Goods) Client. Clients: kcprofessional.com, shop.mtn.ng, mtn.ng, letsbloom.io
Education
NSHM college of Management and Technology
BBA, Marketing, Entrepreneurship, Finance, HR
2005 — 2008
DAV Public school, Ara, Bihar
12th, Science PCB
IILM College of Management Studies
MBA, Marketing (major) and Finance (minor)
2010 — 2012
Dayanand Anglo Vedic (DAV) Public School
10th
Skills
- Team Management
- Competitive Analysis
- Business Development
- Digital Marketing
- Search Engine Optimization (SEO)
- B2b Marketing
- Brand Management
- Marketing Strategy
- Lead Generation
- Market Research
- Sem
- Marketing Communications
- SEO
- Analytics
- Online Advertising
- Advertising
- Marketing Management
- Marketing
- Marketing Research
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