Mona Boger
Key Account & Marketing Manager - Youtube, Vevo & Peloton @Universal Music Group
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WORK HISTORY
Key Account & Marketing Manager - Youtube, Vevo & Peloton @Universal Music Group
Berlin, DE
Consulting Universal Music labels on the best practices for releasing on digital platforms, such as YouTube, Vevo, and Peloton• Creating and implementing innovative concepts and strategies for artist cooperations in marketing and promotion, with a special focus on developing effective multi-format release strategies on YouTube and adapting newest product features in release campaigns in an efficient manner• Working collaboratively with artists, cross-functional teams at Universal Music and partners globally to drive the success of high-profile projects and campaigns, e.g. meetings with YouTube global teams to develop new marketing possibilities for artists in GSA and beyond• Consulting Universal Music labels and artist camps on the best practices for releasing on various digital platforms• Monitoring and analyzing the development of Universal Music releases, identifying areas for improvement, and implementing tactics to achieve better overall performance with special focus on short-content formats and music videos
EDUCATION
University of Konstanz
Bachelor of Arts (B.A.), Literatur- Kunst- & Medienwissenschaft
ABOUT MONA BOGER
Purpose-driven artist relations, partnerships, and marketing professional with a deep…
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