Magdalena Olyukova
Marketing Specialist @Cvent
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WORK HISTORY
Marketing Specialist @Cvent
Over the past year, I\'ve served as the Marketing Specialist at Cvent, an innovator in event technology since In this role, I\'ve been at the forefront of designing and executing strategic marketing campaigns tailored for the Germany, Austria, and Switzerland markets. Developed and executed multi-channel marketing campaigns for the DACH region, focusing on elevating brand awareness and driving demand for Cvent solutions. Collaborated closely with regional sales leaders to align marketing efforts with sales growth objectives. Spearheaded live event promotions including product seminars, networking events, and roundtables, significantly enhancing local brand presence. Managed key partnerships with industry publications, tradeshows, and associations, laying the groundwork for impactful affiliate marketing programs. Designed and optimized a permissions marketing strategy, delivering high-quality leads through innovative opt-in and nurture campaigns. Leveraged a suite of software tools including Salesforce, Marketo, Drupal, and Omniture to streamline and measure campaign effectiveness. Fostered a robust relationship with the German Sales Team, ensuring optimal sales enablement and alignment between marketing and sales objectives.
EDUCATION
Vame Academy, Düsseldorf, Germany
International Marketing Manager
OFG Design School, Hamburg, Germany
Extra Occupational Study in Web Design, Web Design
Diverse Seminars & Trainings, Düsseldorf, Germany
Active Sales; Efficient Processing, Media Planning; Buying Optimization, Social Media
Diverse Seminare & Schulungen, Düsseldorf & Köln, Deutschland
SEO, SEA, Content-Marketing
IHK, Düsseldorf, Germany
Cambridge ESOL Certificate, Business English
ABOUT MAGDALENA OLYUKOVA
Hi, I\'m Magdalena Olyukova.A seasoned Senior Marketing Manager, I\'ve mastered the fusion of digital marketing, delivering projects that resonate in multicultural landscapes. At Cvent, as the Marketing Specialist, I\'ve tailored strategies for the intricate nuances of the Germany, Austria, and Switzerland markets. Multi-channel campaigns, live event promotions, and affiliate marketing partnerships have been my daily bread, with innovation and precision at the core.My stint at Rogert & Ulrich Rechtsanwälte mbH in Cologne saw me rejuvenating digital footprints. From website consolidations to SEO optimizations and rebranding with a fresh logo, I ensured brand consistency and visibility soared.Leading the dynamic marketing brigade at synetics GmbH, I nurtured digital and print initiatives. From SEO campaigns to event management, my emphasis was always on target audience precision. My growth from a project contributor to a pivotal team leader in under two years.My role as Senior Marketing Manager at EPPG GmbH had me orchestrating print content strategies, online store revamps, and formulating digital blueprints for the national and international markets. Notably, my innovative tactics led to a 40% annual revenue uplift, further solidifying my commitment to impactful strategies.As a freelancer at Marketing Atelier Krupp, I delved deep into the digital sphere. Whether it was SEO optimization or pioneering augmented reality applications for SMEs, innovation remained my north star.My time at Xaxis allowed me to master media inventory nuances, optimize campaigns, and understand the nitty-gritty of media planning across top-tier agency campaigns.Apart from these, my educational pursuits, ranging from International Marketing to Web Design and Business Mathematics, have endowed me with the academic foundation to bolster my practical experiences. Various workshops and courses, be it in Rhetorics, Social Media, or Media Planning, have further sharpened my skills.If you seek a blend of experience, strategy, and innovation in marketing, let\'s connect. I\'m always up for challenges that let me dive deeper, strategize smarter, and deliver excellence.
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