Molly Tullis
Associate Director, Social; Adjunct Communications Professor
- Role
- Associate Director, Social at Real Chemistry
- Location
- New Orleans, LA, US
- LinkedIn followers
- 500 followers
About Molly Tullis
Molly has 9 years of experience in content and social marketing with a focus on digital strategy. She brings expertise in digital communications for a variety of industries, including B2B, food, CPG, and luxury goods. Molly specializes in discovering what makes an online audience stop the scroll and developing content strategies that breakthrough. She has extensive experience in influencer marketing and working with client teams, stakeholders, and cross-collaborative teams.Prior to joining Real Chemistry, Molly has worked as a marketing architect at Cision and a senior digital strategist at Ketchum. She has worked with a wide range of clients such as J.M. Smucker, Folgers, Whirlpool, Jameson, McDonald’s, Dunkin’ Donuts, SC Johnson, and Groupe SEB. Molly began her career executing social media community management for the SC Johnson team at Ogilvy & Mather. She was deeply involved in creating some of the first influencer programs for her clients as well as conducting in-depth research and audits on breaking into East Asian social media. Molly received her B.S. in Advertising and Public Relations with a minor of Marketing from Loyola University Chicago and her MSc of Marketing from Kings College London.
Experience
Associate Director, Social
Aug 2024 — Present · New Orleans, LA, US
Cultivate and maintain in-depth knowledge and understanding of social media platforms and trends to guide account teams and continue to be a leader in the space; contribute as a thought leader on social landscape, best practices, and cultural happenings across platforms- Provide day-to-day social media support across multiple executive healthcare accounts as part of an integrated team- Write compelling, engaging and fresh social media content – both long-form and short-form - as well as work with creative teams, including designers and copywriters, to develop exceptional content for our clients customized for social platforms and ad units- Create and oversee the social media budgets collaborating with display/SEM counterparts to optimize right mix for clients- Identify new areas/opportunities for social and develop/maintain relationships with social network representatives to keep your finger on the pulse of what’s to come- Brainstorm, conceptualize and present new social media and digital programs/plans for clients.
Education
University of the Arts London
Certification, Fashion Marketing
2016 — 2016
The Hong Kong Polytechnic University
Certification, Luxury Management
2017
Loyola University Chicago
Bachelor's Degree, Advertising and Public Relations
2013 — 2016
The TEFL Academy - Leading EFL Teacher Trainer Provider
Certificate, TEFL, TESOL
2018 — 2019
The London School of Economics and Political Science (LSE)
Certificate, Business, International Relations and the Political Economy
2020
King's College London
Master of Science - MS, Marketing
Skills
- Leadership
- Fashion Shows
- Editing
- Commutations
- Fashion Writing
- Strategic Communications
- Fashion
- Advertising
- Public Relations
- Social Media
- Social Networking
- Social Media Marketing
- People Skills
- Fashion Blogging
- Blogging
- Retail Branding
- Management
- Press Releases
- Public Speaking
- Marketing
- Task Execution
- Computer-Savvy
- Event Planning
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