Molly True

About Molly True

As a seasoned marketing professional with roots in software development and customer support, I have a unique perspective in translating complex technology into impactful business solutions. At Lenovo, I lead worldwide education marketing initiatives, specializing in education technology solutions. My journey in various technology organizations has honed my ability to not only bring cutting-edge solutions to education institutions and healthcare providers but also build and nurture a global network of marketers and sellers, fostering knowledge sharing and collaborative success.My passion lies in bridging the gap between technology and practical application, ensuring that educational institutions have what they need to transform learning. This passion, coupled with my technical background, empowers me to create marketing strategies that resonate deeply with our audience\'s needs.Based in Durham, NC, I balance my professional endeavors with a fulfilling personal life, cherishing moments with my husband and two daughters. This blend of professional dedication and personal grounding fuels my continued pursuit of excellence in the ever-evolving world of education technology marketing.

Experience

1. Global Education Marketing Manager

   Lenovo

   Oct 2021 — Present · Morrisville, NC, US

   Developed and executed a global education marketing strategy for K-12 and Higher Education audiences. By aligning regional marketing efforts, I ensured a unified brand presence across various markets. My management of a $2M budget allowed for the execution of robust campaigns, enhancing engagement and brand recognition. This experience honed my strategic planning and collaboration skills within a leading technology company.

Education

• Meredith College

  MBA, Business Administration

  2002 — 2005

• Appalachian State University

  BS, Computer Science

Skills

• Telecommunications
• Strategic Planning
• Unified Communications
• Ip
• Strategy
• Enterprise Software
• Avaya
• Product Management
• Management
• Avaya Technologies
• Service Delivery
• Services Product Management
• Voice Over Ip (Voip)
• Business Planning
• Social Media
• Contact Centers
• Session Initiation Protocol (Sip)
• Cloud Computing
• Voip
• Vertical Marketing
• Sales Enablement
• Business Process Improvement
• Go-to-Market Strategy
• Sip
• Product Marketing
• Program Management
• Technical Presentations
• Software Product Management
• Managed Services
• Integration