Molly Schmied

About Molly Schmied

I help organizations unlock the value of data to accelerate growth, improve customer experiences, and drive strategic execution. With a career spanning analytics, data science, and customer intelligence, I build and lead high-impact teams that deliver actionable insights and measurable ROI.My approach combines visionary data strategy with operational discipline—standing up Centers of Excellence, instilling governance, and embedding insights directly into business decision-making. I excel at aligning cross-functional stakeholders, demystifying complexity, and fueling transformation at scale.Core Strengths:• Data & analytics strategy aligned to business outcomes• Customer and market insights to inform product and CX innovation• Scalable governance, agile delivery, and portfolio prioritization• Executive influence, stakeholder enablement, and change leadershipRecent Impact:• Built a 20-member Data Analytics Center of Excellence, integrating data science, reporting, and customer insights to activate donor engagement and drive lifetime value• Championed data as a strategic asset through culture change, iterative development, and institutional governance• Delivered predictive insights and experience-driven intelligence to shape acquisition and activation strategies• Recognized for driving transformation through strategic vision, expert execution, and an unrelenting focus on improvement—earning promotion into the organization’s first Chief Analytics Officer roleWhether supporting growth, improving operational efficiency, or informing product and experience design, I bring the strategy, structure, and storytelling to move organizations from data-rich to insight-driven.

Experience

1. Analytics Product Director

   NetJets

   Aug 2025 — Present · Columbus, OH, US

   Leading the delivery and advancement of analytical products across NetJets, including enterprise data visualization (Tableau), AI/ML modeling, and advanced analytics. I oversee the BI & A Shared Services team, set standards for analytics tools and processes, and collaborate with business and IT leaders to ensure insights drive strategic decisions. Passionate about leveraging data to enhance performance, promote best practices, and enable business growth in private aviation.

Education

• Franklin University

  Master of Business Administration - MBA

  1999 — 2001

• Capital University

  Bachelor of Arts - BA, Psychology

  1991 — 1995

Skills

• Panel Moderator
• Customer Insight
• Analytics
• Panel Wiring
• Management
• Strategy
• Project Management
• Secondary Research
• Business Process Improvement
• Business Analysis
• Market Research
• Panel Design
• Research
• Competitive Analysis
• Customer Experience
• Leadership
• Quantitative Research
• Panel Data Analysis
• Marketing Research
• Customer Panels
• Market Analysis
• Data Analysis
• Online Communities
• Segmentation
• Survey Design
• Analysis
• Spss
• Energy
• Analytical Skills
• Data Analytics
• Customer Experience Analysis
• Marketing
• Focus Groups
• Questionnaire Design
• Strategic Planning
• Primary Research
• Survey Research
• Cross-Functional Team Leadership
• Marketing Strategy
• Qualitative Research