Molly Joyce
Marketing Manager at Libbey
- Role
- Sr Ecommerce Marketing Manager at Libbey
- Location
- Toledo, OH, US
- LinkedIn followers
- 500 followers
About Molly Joyce
I am a the e-Commerce Marketing Manager for Libbey where I am responsible for the overall direction, coordination and execution of all marketing initiatives for the B2C online business.
Experience
Sr Ecommerce Marketing Manager
Sep 2022 — Present · Toledo, OH, US
Lead digital strategy for Libbey’s U.S. e-commerce business across Amazon, Shop.Libbey.com, Wayfair, Walmart, and Target, focusing on customer acquisition, sales growth, and content optimization- Designed and executed a test-and-learn initiative for priority stemware SKUs, resulting in a 120% lift in sales. Insights from this program shaped the broader stemware strategy, helping Libbey grow share from 3.3% to 4.1% in a category down 13%, moving from #6 to #3 in market rank- Increased total glassware market share on Amazon from 6.3% to 9.6% by improving content, optimizing ad spend, defining a hero item strategy, and aligning with sales to activate all elements of the Amazon Flywheel- Led a full UX audit and testing cycle, improving site experience and increasing conversion rate by 11%- Plan and execute product and content strategy for D2C audiences, including new product launches and evergreen campaigns; lead social media strategy for both US and Mexico markets, driving traffic to key e-commerce sites through organic and paid channels- Collaborate with creative and agency partners to deliver high-performing content across HubSpot, Meta, and Amazon; regularly analyze sales and campaign data to inform strategy and optimizations- Own and manage the retail/consumer marketing budget, ensuring efficient spend across paid search, paid social, and marketplace channels.
Education
University of Toledo
Bachelor of Business Administration (B.B.A.), Business Administration and Management, General
2015 — 2019
Online Courses for Success
Professional Event Planner, Business Administration and Management, General
2016 — 2016
Skills
- Time Management
- Public Speaking
- Customer Service
- Event Planning
- Volunteering
- Leadership
- Microsoft Office
- Internal Communications
- Management
- Microsoft Word
- Academic Achievement
- Microsoft Excel
- Powerpoint
- Negotiation
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