Molly McKeon

About Molly McKeon

My work experience crosses the music, TV and digital advertising and marketing platforms. I\'ve learned to live and breathe my client\'s wants and needs. My mind is trained to analyze, and optimize and I thrive on the inner-workings that make consumers tick. I am creative and innovative yet strategic and analytical. I have strong presentation and people skills, work well under pressure, excel in the areas of multi-tasking and organization and pride myself on my work ethic and strong attention to detail.I am currently working as a Sr. Media buyer, supporting the growth and monetization of the Yahoo Search brand. I run paid media across several large online publishers and work to ensure we are meeting/exceeding a profitable return on investment through various performance and media strategies. I was previously aligned to Yahoo\'s largest spending advertiser averaging roughly $100M/year. I have contributed to this growth by driving strategy, performance and maintaining a strong client relationship. I am working across search, native, product ads and DSP and exchange display advertising offerings. I have been a part of consistent YoY growth upwards of ~+30%. I have won several professional awards through my company for driving this business and superseding advertising performance. I love inspiring and helping people and have been a part of several mentor/mentee programs through the years. I also find passion in empowering women and keeping women\'s rights at the forefront of corporate America. I am grateful to have belonged to several women\'s organizations within and outside of my company. Specialties: Digital Media Marketing (Email Marketing, Search, Display, Content, Video, App Install, Re-targeting, Product Feeds, etc), Marketing (Online and Offline marketing tactics), Social Media strategy such as Facebook, Twitter, LinkedIn, Google+, Tumblr.

Experience

1. Senior Media Buyer Business Intelligence Manager

   Yahoo

   Mar 2022 — Present · Chicago, IL, US

   Specialist in the analysis of Search, Display and Native advertising across various digital publishers and DSPs; identifying trends in the data and patterns of growth though media buying and optimization. Specializing in Media Buying, Campaign Management, Data Analysis, Copy-writing, Ad Policy and Project Management pushing to deliver projects, build insights and grow the Yahoo! search business.Certified in Bing Ads, Google Ads, Yahoo DSP, Taboola.

Education

• Columbia College

  BA: Arts, Entertainment and Media Management/Marketing concentration

  2002 — 2005

Skills

• Market Research
• Product Management
• SEO
• Analytics
• Sem
• Copywriting
• Search Engine Optimization (SEO)
• Advertising
• Facebook
• Strategy
• Google Analytics
• Marketing
• Digital Marketing
• Google Adwords
• Email Marketing
• Social Media
• Online Marketing
• Online Advertising
• Crm