Molly McGee

About Molly McGee

I am a seasoned, award-winning executive creative director and strategist with a passion for bringing brands to life through compelling visuals grounded in data-driven insights. Throughout my career, I have led cross-functional teams for clients such as Amazon, IBM, Starbucks, and Target, as well as arts organizations such as the New York City Ballet and The Art Institute of Chicago. As former faculty at Michigan State University and the School of the Art Institute of Chicago, a blend of academic rigor and real-world insight infuses my process with a depth and perspective that resonates with clients and team-members alike. I am recognized for my clear, decisive leadership style, characterized by empathy and strategic thinking. My ability to drive measurable results while maintaining a human-centered approach sets me apart. I continue to push the boundaries that shape the landscape of brand expression, and am dedicated to helping brands forge meaningful connections with their audiences in an ever-evolving digital world. For me, effective branding is more than just visuals; it\'s about distilling a company\'s essence – its history, values, and aspirations – into a narrative that inspires and engages. This philosophy underpins my approach to every project I undertake.I’m currently a Creative Director/Design Director in Seattle. As a 200hr certified yoga instructor and Boston qualified marathoner I’m typically designing, reading, running, sleeping or eating. But mostly eating.// mollymc.design //

Experience

1. Creative Director Head of Brand and Design

   Acentra Health

   Oct 2024 — Present

   Leading multidisciplinary design team across proposals, marketing, events, and product overseeing brand, experience design, campaigns, content strategy, video, and copy.· Established strategic design and creative goals, building a unified brand and end-to-end experience framework, evolving identity into a multi-brand, ADA- and WCAG-compliant design system.· Led multidisciplinary teams across product design, UX, and creative, implementing scalable workflows that reduced production timelines by 70% and increased cross-channel efficiency.· Increased social engagement 150% through data-driven creative optimization and integrated campaign insights.· Introduced scalable design systems, templates, and workflows to improve consistency, resource allocation, and operational efficiency.· Implementing AI tools into workflow and content creation

Education

• University of Washington

  Certificate, Literary Fiction, Creative Writing

• Rhode Island School of Design

  Master of Fine Arts - MFA, Graphic Design

• University of Illinois Urbana-Champaign

  Bachelor of Fine Arts - BFA, Graphic Design

• University of Illinois Urbana-Champaign

  Bachelor of Fine Arts - BFA, Art History, French Language and Literature

Skills

• User Experience Design
• Graphic Design
• Branding & Identity
• Digital Strategy
• Integrated Marketing
• Illustration
• Experience Design
• Art Direction
• Information Design
• User Interface Design
• Web Design
• Typography
• Interaction Design
• Advertising
• User Experience
• Illustrator
• Social Media
• Adobe Creative Suite
• Mobile Application Design
• Concept Development
• Interactive Creative Direction
• Indesign
• Agile Methodologies
• Logo Design
• Brand Development
• Branding
• Social Media Advertising
• Visual Communication
• Creative Strategy
• Digital Marketing
• Interactive Advertising