Molly McFarland
Integrated Sponsorship Marketing and GTM at Teton Ridge | TV, Digital Media Publishing, Sports, Entertainment, Lifestyle, Private Equity, Healthcare, B2B, & B2C
- Role
- Director, Sales Marketing at Teton Ridge
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Molly McFarland
As an accomplished marketing strategist with over 15 years of leadership experience, I am adept at steering brands towards unprecedented growth and market dominance. From spearheading all marketing at a leading healthcare organization to orchestrating innovative national advertising sales programs at Kroenke Sports & Entertainment and Teton Ridge, my career trajectory underscores a relentless pursuit of excellence. I specialize in crafting dynamic, data-driven campaigns that seamlessly integrate across multiple channels to deliver unparalleled results. With a proven track record of exceeding revenue targets and cultivating enduring client partnerships, I thrive in high-stakes environments where innovation, collaboration, and creativity reign supreme. I enjoy leveraging my expertise to drive transformative success for forward-thinking organizations.
Experience
Director, Sales Marketing
Sep 2024 — Present
Lead the team responsible for all integrated marketing efforts, including go-to-market (GTM) planning, research, and creative materials across all Teton Ridge advertising and sponsorship opportunities. Teton Ridge\'s sports and media properties span linear TV, streaming audio and video, print, digital publishing, social, and live events, including The Cowboy Channel, The American Rodeo, The American Performance Horseman, Cowboys & Indians Magazine, the Arizona Ridge Riders, and more.
Education
Marquette University
B.A., Broadcast & Electronic Communication; Criminology & Law Studies
Skills
- Digital Marketing
- Digital Media
- Promotions
- Online Marketing
- Leadership
- Sales
- Strategic Partnerships
- Media Planning
- Advertising
- Strategy
- Public Relations
- Management
- Integrated Marketing
- New Media
- Email Marketing
- Event Planning
- Brand Management
- Marketing Strategy
- Blogging
- Lead Generation
- Direct Response
- Editing
- Sales Presentations
- Social Media Marketing
- Account Management
- New Business Development
- Marketing
- Copy Editing
- Direct Marketing
- Marketing Communications Planning
- Public Speaking
- Social Media
- Sports Marketing
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