Molly Werner

About Molly Werner

As a brand builder for 15 years, I’m energized by bringing humanity to brands through authentic storytelling and big ideas that create cultural relevance. I love building brands from their visual identity to positioning strategy, to media campaigns, organic social, website experience, sales collateral, and beyond. Collaborative creativity is at my core - I thrive working with teams and agencies to create compelling work that moves people to action, evidenced by campaigns that not only exhibit brand engagement and preference, but also measurable sales goals. My experience working with different brands spans from revitalizing established category leaders with rich histories to maintain their relevance, to positioning challenger brands to disrupt their categories. I’m equally passionate about mentoring emerging marketers to develop their strategic thinking and the creative instincts needed to build brands that truly resonate with people.My approach to developing impactful marketing campaigns that effectively target and resonate with the right audiences, in the right place, at the right time, has led to a significant increase in sales for many brands in the building materials, CPG, and healthcare industries. 🟢 Brand Strategy & Management🟢 Digital Marketing🟢 Creative Storytelling \' I am always looking to connect with others in my industry. Please email: m••••••••@gmail.com.

Experience

1. Head of Brand Marketing

   Oldcastle APG

   Jan 2025 — Present · Atlanta, GA, US

   As the director of brand architecture and development strategy, I refine positioning with target audiences and have recreated company-wide packaging standards for 14 product redesign projects. I also lead and execute product launches from inception to completion while managing multi-million dollar marketing budgets across 5 P & Ls, maximizing ROI and optimizing spend across channels, and building stakeholder consensus and alignment. As a part of managing brand health and driving innovation, I create and implement brand guidelines, ensuring consistency across customer touchpoints, and translating market insights into recommendations for senior leaders. As a team leader, I have and continue to develop 6 high-performing team members through coaching, mentorship, and fostering a culture of accountability. I cultivate, nourish, and evaluate relationships with internal senior leaders, external agencies, and industry partners. In this role, I have overseen 5 integrated media campaigns across 5 channels with 20 quarterly refreshes in 2025 in addition to launching 2 brands and retiring legacy brands to significantly increase revenue.

Education

• Auburn University

  Bachelor's degree