Molly Clarke

About Molly Clarke

Molly is an Account Director and has been with McCann for over 8 years. She comes with an…

Experience

1. Management Supervisor

   MRM

   Apr 2023 — Present

   Led a brand awareness and paid media campaign to engage the millennial decision-maker audience to create meaningful relationships with the Panasonic brand, increasing brand affinity from 13% to 83%. • Showcased Panasonic’s Olympic partnership by uncovering Team Panasonic Olympic athlete stories and programs of social impact to illustrate similarities with Panasonic’s brand values of passion, purpose, and progress, resulting in an 84% social engagement rate. • Activated an influencer campaign to share custom-curated content, amplifying Panasonic’s new consumer product in key markets to successfully drive product fulfillment. • Launched and oversaw strategic and creative development of Microsoft Edge for Gaming and Edge for Shopping integrated campaigns, driving product demand by creating shifts in familiarity and audience perception. • Fostered global strategies, visual identities, and creative communications throughout Microsoft Cloud technical training events, including Virtual Training Days, Immersion Workshops, and Microsoft for Sustainability programs. • Developed and matured Microsoft client relationships with consistent YoY growth. The yearly retainer has grown 4.6X since agency engagement. • Managed an award-winning lead generation campaign for Mitsubishi Electric that achieved 350%+ of goal. The U.S. campaign has been rolled out globally through the Americas and now APAC markets. • Executed 200+ unique email marketing campaigns for Fitbit, as well as four new product launches. • Agency champion on processes and business leadership functions, prioritizing mentorship, and team development. • Awarded MRM’s global rising star recipient for 2018. Promoted four times within the business leadership team. • Campaign awards: Effie’s 2018 B2B bronze winner: Mitsubishi Electric “Tallest Building on the Internet.” Drum 2020 finalist for Best B2B Social Good Campaign: Panasonic “What Moves Us.”

Education

• University of Utah - David Eccles School of Business

  Accounting B.S, Management B.S.

  2013 — 2017

Skills

• Merchandising
• Facebook
• Sales
• Social Networking
• Time Management
• Communication
• Management
• Marketing
• Powerpoint
• Microsoft Word
• Public Speaking
• Leadership
• Customer Service
• Research
• Social Media
• Microsoft Excel
• Microsoft Powerpoint
• Microsoft Office
• Teamwork